Life @ IILM-Gurgaon

MBA
41

Today IILM Gurgaon once again proved that PGDM is not only about academics but also about all round development of their students. The college organized a mock Fire evacuation to make us acquainted with the steps to follow if we ever have to face such unforeseen situations. All the students and faculties are made aware of where we should run and gather in case of such circumstances. We are advised not to use the lifts in case of such emergencies .It was followed by a demonstration of different fire fighting techniques and procedures we need to abide by in the event of any mishap related to fire.

The team started with a basic knowledge of fire chemistry and introduced us with the concept of Fire Triangle - oxygen, heat and fuel being its three components. Remove any of these components and fire will be automatically extinguished. Oxygen can be excluded by smothering, heat by Cooling and Fuel can be limited or removed by starvation. Then they told us about the separate classes of flammables:  1.Class A- combustible Solids 2. Class B - Flammable liquids 3. Class C - Flammable gases  4. Class D - Combustible metals  5. Class E - Electrical hazards 6. Class F - Cooking oils and fats.

Then they described about various type of fire extinguishers -  Class A to Class E. Class A consists of dry chemical powder extinguisher which has the wide use. It can be used for wood, paper, plastics, flammable liquids. Class B consists of Carbon dioxide Extinguishers which is mainly used for energized electrical component(computers, TV, electrical boards). Class C consists of Foam type extinguishers which mainly deals with flammable liquids (petrol, kerosene, oil, grease). Class D has water extinguisher which handles light fires out of papers, woods. Class E has Chemical extinguishers which mainly takes care of oils and fats.

Beside a lot of information they also arranged for a demo fire so that we can have a live view of operating fire extinguishers. They instructed us to ensure initially whether we are using the correct extinguisher and to stay low to avoid heat and smoke. They train us to direct the extinguisher at the base of the fire and move the nozzle/applicator in side to side sweeping motion. They also educated us on how to operate a Fire Hose reel. They advised us to make a group of at least four whenever we use hose reels - one to open the hydrant point, one to unwind the reels, one to throw water in the desired direction and one to hold the third person tightly.

All these are safety procedures to be followed but they instructed us to remove people from the danger area and call emergency services in case the fire accelerates to spread. It has been quite a learning for us. We are looking forward for more such events because it will prepare us for any unavoidable situations. Thanks to IILM, Gurgaon for providing such a great opportunity for everyone in the college campus.

42

IILM Guragon preparing its team for the basket ball event at at I-Fest .Many came in for the selection for the team including PGDM and UG students.As the clock is ticking, students of IILM Gurgaon eyeing to give a tough competition to its competitors .

Countdown begins!!!!!!!!!!!!!!!

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Money Money Money!!!!!!!!!!!!!!!!!!!!!!!

Cashanova is back in IILM Gurgaon with the mini dalal street In the end what matters is money so wait for all the bull and bear lovers is over. On 9th dec 2014 , students of IILM Gurgaon will have a mini dalal street session and will get to know what it takes and how a stock is analysed.

44

TEDx event was organised @ IILM lodhi Road which was designed to help communities, organizations and individuals to speak at TEDx It also had TED Talks videos with a combination of live presenters .Through the event following life lessons as an entrepreneur were understood:

-Bet on tomorrow

-Time is the biggest sunk cost

-Risk and failure is state of mind

-Do what is right when no one is looking

-Do Epic shit as doing is what is needed, not thinking!!

-Do what makes you happy

-Dare to dream big

-When you live like everybody, then you will never become anybody

-Journey is a part and the goal is the ultimate

-Someone's opinion for you doesn't make you that

-We must believe in the belief of our believer

45

Industrial visit to VAANGO!

We all were delighted by our industrial visit to VAANGO which is a South Indian Restaurant. We were welcomed whole heartedly by the staff of VAANGO. The ambience was very refreshing and bright. The company's main focus is to target maximum footfall and make them a popular and known brand. Top global trends like Pizza Hut, KFC, and costa coffee fall under the umbrella of DIL (Devyani International Limited) - VAANGO being the first brand to be launched by DIL itself

Initially we did not have clarity about difference between Retail and FMCG. The session began by highlighting the key difference between Retailing and FMCG - the touch-points for the former being the higher than the latter..

But after attending the Learning session we got to know that retail has a long life cycle. Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are a part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery. The characteristics for each are intriguing to learn : 

· They have a clear vision :  Firms with successful new retailing concepts tend to have a strong vision that connects to a core customer group. There is clarity around the offering, the identity of the target group, and the value proposition. All the brands noted above certainly have this quality.

· They evolve the offering : Most successful new retail concepts evolve over time, especially during the early days. They do not arrive out-of-the-box but benefit from changes which can be refinements or major changes in the vision.

· They execute : The main reason that new retailing concepts fail may be execution. The successful ones have been able to execute. That means they have been able to deliver the value proposition consistently and profitably.

· They develop a strong culture and set of values : In part because retail execution involves service and unique offerings, it is hard to maintain excellence over time. It is too easy to see the offering decline or become fuzzy. The successful new retail concepts are almost always accompanied by extraordinarily strong culture and values that provide energy and direction in the early years and support the vision and its execution as the business matures.

· They address a real unmet need : Developing a new concept is hard enough with wind at your back. Many of the new retain concepts benefited from a market force often based on a visible and meaningful unmet need. There was an opportunity.

· They scale : A successful retail concept needs to scale. Expanding the footprint is difficult because it is costly, because it can involve adapting to a business with added complexity, and because a good concept is visible and others can run with it in different geographies.

But, FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs-such as meat, fruits and vegetables, dairy products, and baked goods-are highly perishable. In retail sector, marketers have face to face interaction with the customers and their feedback is taken directly like it happens in restaurants; generally Chef or the manager comes and directly takes feedback about the services given, food served and the environment of the restaurant. On the other hand, Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, over-the-counter drugs, toys, processed foods and many other consumables. The following are highlighted key points of FMCGs:

1. Consumer's perspective : 

- Frequent purchase

- Low involvement

- Low price

2. Marketer's perspective :

- High volumes

- Low contribution margin

- Extensive distribution networks.

The session also made us clear about the different Verticals of Marketing which are:

· Brand communication

· Research

· Product branding

· Local stock marketing

· Corporate sales

· CRM

· Online marketing

· PR

· Merchandise management

· Media planning

· Event management

What is the need of hour?

1. Product:  Generally, marketer has this mind-set that superior products and services should be sold at best price that is the product should be sold where the marketer can generate maximum profits by selling it at lower cost and great time value of money.

What is time value of money ???

It is the money available at present time is worth more than same amount in future due to its potential earning capacity.

2. Brand: Define brand USP's and set consumer promise.

 What is USP's?

Unique Selling Proposition (USP) The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition

3. Delight: It is exceed over rising guest expectation. E.g., when you enter a hotel, you are offered a welcome drink or snacks or a gift hamper given on special occasion etc. This is a way of delighting the customers which ultimately is helping them to retain them.

In the end, I would like to conclude by saying that this industrial visit was a blend of acquiring the concepts of marketing and enjoying delicious meal at VAANGO! :) 

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"Tasveer competition"

I have learned one thing, and that's to quit worrying about stupid things. You have three years to be irresponsible here, relax. Work is for people with jobs. You'll never remember class time, but you'll remember the time you wasted hanging out with your friends. So stay out late. Go out with your friends on a Tuesday when you have a paper due on Wednesday. Spend money you don't have. Drink 'til sunrise. The work never ends, but college does... College life is where memories are made! The best way to remember memories is to create it! IILM Institute for Business and Management, Gurgaon cordially invites you for the "Tasveer competition" as a part of IILM fest that is : I-FEST on 18th December.. Theme : " Living in the college life " Interested students can mail a confirmation and give entries to [email protected] latest by 16th December,2014 All you have to do is click a picture which is portraying college life and mail it to the given email id. Rule book will be send to the interested candidates. Results will be announced on the day of IFEST that is on 18th December,2014 A good opportunity to showcase your talent and win CASH PRIZES! Contact for further details :

JUHI BAJAJ

IILM Institute for Business and Management, Gurgaon

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IFEST GROUP DANCE

IFEST was a blend of entertainment and excitement which made it the most memorable day for all of us. We enjoyed a lot with plenty of events happening on that day such as Dalaal street, Tasveer competition, treasure hunt, junk yard followed by Ru Ba Ru (street play) , band performances. The evening was particularly exciting due to the much awaited group dance performance followed by band performances and the DJ night with the dhol added icing on the cake. Such events make one realize that we all can learn from every aspect and cherish such moments rather than worrying about unnecessary things around you. May be these are the last two years to be irresponsible here, relax and enjoy your life to the fullest. Work is for people with jobs. You'll never remember class time, but you'll remember the time you wasted hanging out with your friends. So stay out late. College life is where memories are made! The best way to remember memories is to create it! The dance is one of the human experiences which cannot be suppressed. Dancing has existed at all times, and among all peoples and races. The dance is a form of expression given to man just as speech, philosophy, painting or music. So, the foot tapping and the stage shaking made the evening so vigorous and full of life with music, lights, dance and fun @IILM Institute for Business and Management, Gurgaon on the day of IFEST.  There were around 5 teams in total for this competition and they were; Sri Venkateshwara College , Dyal Singh College, Guru Gobind Singh College for commerce , Motilal Nehru College , IILM Institute for Business and management, Gurgaon.

When we talk about a dancer, he or she is already in another world; where they takes color from our gaze , but one that he/she weaves with their steps and builds with gestures, props, moves and facial expressions. And in that world, acts have no outward aim; there is no object to grasp, to attain, and to repulse.

Each team was unique in their own way as they used various props, mind boggling expressions and gestures; such as Sri Venkateshwara College used different styles of lighting rapped on their body, whereas Guru Gobind singh College for commerce used lighting balls and many more. Even, IILM Institute for Business and Management, Gurgaon also gave an electrifying performance with a blend of contemporary, hip hop and Bhangra which kept the crowd wanting for more. Moreover these performances were accompanied with Dhol and band performances at the end.  The judge for this group dance competition was Ms. Anshu who has her own dance academy in Gurgaon itself. She is teaching in this academy for approximately a period of 12 years.

According to her, this time it was a very close competition and tough decision to choose the best among such amazing performances. At the end the two winning teams were awarded by cash prizes which were, Guru Gobind Singh College of commerce were awarded by first prize followed up by Sri Venkateshwara College who won the second prize. In between the performances, few people were given the opportunity to showcase their untapped talent including, Mr Abhijay and Mr. Mayank.

Eventually, the performances were spectacular and breathtaking, everyone appreciated that each team managed to boast their expertise and their love towards dancing through their flourishing talent. At the Last moment, the Dhol walas and DJ shaped their amusement and added an extra spark to the day!

So remember one thing, the work never ends but college does. Enjoy and cherish each and every moment spent in college life! 😃

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Work-life balance is the quintessential need in today's day and age. For some its taking time out to pursue a hobby and letting go of all the worries.

Keeping this in mind, Student Engagement activities have been organized after classes at IILM Gurgaon.

A game of Volleyball became the breather in the day for some of the students while for the others, Badminton was the sport that helped rejuvenate them.

One of the most loved activities was the movie screening of 'Conjuring' which kept everyone gripped onto their seats. Snacks were served during the interval time to relieve them of the suspense that the movie carried with it. 

The making of a Video on 'Life as a Management student' got some students excited to display their hidden talent and share some special moments at IILM Gurgaon.

We look forward to a week full of a blend of activities such as the upcoming Debate to be held tomorrow followed by a cooking workshop. To kick-start the weekend and to help ease off the week's stress, a Dance Workshop on Hip-Hop has been scheduled!

Stay posted for more!

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ELECTIONS 2015

BJP V/S AAP V/S YOUTH

Why is it so difficult to choose whom to vote and whom to not? The reason behind this is that every party tries to either convince or to manipulate the innocent crowd of India by giving false hopes and aspirations. As far as I feel, it has become very tough to have faith in one party especially for today's youth. The major issue which is faced by today's generation that they want to be part of elections, but whom to vote becomes a major area of concern.

AAP v/s BJP v/s Congress

BJP releases vision document for Delhi polls

The BJP released its vision document for the upcoming polls. The BJP chief in Delhi, Satish Upadhyay said that vision document included BJP's priorities-- providing cheap electricity, solving traffic problems and providing 1 lakh homes to middle-class.

He said that 7 February is very important, as that date will decide which direction will take.

"We have to make Delhi a world class city," Upadhyay said.

Kiran Bedi said that the party will focus on urgent matters like women safety, security, youth affairs, electricity, water, cleanliness, environment on a priority basis. Bedi said the vision document which focuses on more than 270 issues will help make Delhi a world class city by all standards.

AAP to approach SC, ask for SIT probe into funding for all parties

Faced with allegations of receiving funds from "dubious" companies, the AAP on Monday night demanded a Supreme Court-monitored Special Investigation Team (SIT) to probe funding of all three major parties in Delhi polls and said it was ready to face any action if found guilty.

The promises which these parties have made are mentioned below:

1. The key political demand for full statehood for Delhi finds mention only in the manifesto of AAP, which has committed to working towards it. The BJP's vision document and the Congress manifesto have no mention of it.

2. AAP appears to make specific promises on bijli-sadak-pani (power-roads-water) issues. They've promised power bills will be halved. The BJP promises a significant cut in bills but unlike last time, offers no specifics. The Congress says it will cut the basic rate to Rs.1.50 per unit for the first 200 units.

3. The BJP and AAP have promised a Comptroller and Auditor General or CAG audit of power supply companies, with the BJP suggesting that consumer must be free to choose a company.

4. AAP has famously promised free water up to 20,000 litres for all per month, while the BJP plans to review and rationalise water bills and the Congress says it will waive pending water bills.

5. The Congress seems to have returned to its pro-poor agenda with the promise of right to shelter and ownership rights to slum dwellers. The BJP says it will regularise unauthorised colonies and work on a "Jahan jhuggi wahan makaan (houses instead of slums)" scheme for the poor.

6. Women's safety is a big agenda for all three parties. AAP has promised 15 lakh CCTVs, the BJP says there will be GPS and CCTVs in all public transport and also plans on regulating taxis. The Congress has promised CCTVs in public transport and special training of the police force.

7. After bringing the spotlight on corruption, AAP has renewed its demand for a Janlokpal bill to tackle graft. Both the Congress and the BJP have promised corruption-free governance, but the details haven't been spelt out.

8. Promises on issues like improved sanitation and a free Wi-Fi city are similar in all three lists of promises.

9. In its vision document the BJP controversially used the term "north east immigrants," earning much criticism. The Congress said, "People from the North East are citizens, not immigrants" and sought an apology. The BJP has called it a printing error and has apologised.

10. Much of the BJP's presumptive chief minister Kiran Bedi's blueprint for Delhi seems to have found its way to her party's vision document.

Today's youth is confused whom to vote and whom to not because of homogeneous promises being done by each party. It has become difficult to build trust on one party. As a part of today's generation, I think there should be a way for us to understand that whose promises can be correct or valuable. I feel one of the way is like, BJP has promised last time that they will focus on urgent matters like women safety, security, youth affairs, electricity, water, cleanliness, environment on a priority basis. The same promise they have done it now as well that is Kiran Bedi said the vision document which focuses on more than 270 issues will help make Delhi a world class city by all standards. If one party is focusing only on one matter then it becomes easy for today's generation to understand their mission and vision statement. On the other hand, Kejriwal left his responsibility in between, and for us to have trust upon his party again becomes a challenging job. In fact, BJP on Sunday tore through AAP, accusing its chief at has Arvind Kejriwal of not fulfilling any of the promises made to the people and asked the electorate to not fritter away their votes on a party that has "NO FILTER". Also, Aam Aadmi Party is the most peculiar party in the India; they never do what they say. Kejriwal has not fulfilled any of the promises made...During the Lok Sabha elections, he had told people of Varanasi that even if did not win, he would serve people there. "He had promised to run the government for 5 years, did he keep the promise? He promised action on Sheila Dikshit in connection with the CWG scam, did he take any? He promised to have Lok Darbar, but he had to climb the roof in his first only," Amit Shah claimed. This is the reason why most of the people especially youth go for "NOTA".

Now, what is your point of view?

50

"The glass ceiling that once limited a woman's career path has paved a new road towards business ownership, where women can utilize their sharp business acumen while building strong family ties." 

- Erica Nicole, who left Corporate America to start YFS Magazine

IILM Gurgaon is organizing aN HR conference on 'Women in power: Changing the business landscape'.

The agenda of the conference will be:

· Designing and implementing a progressive and sustainable career path

· Strategy for fostering a culture that encourages a risk taking temperament among women

· Social media and digitization as a tool to promote women power in organisations, building entrepreneurial capabilities and mindset 

 Venue: IILM Institute for Business & Management, Gurgaon

Time: 9:00AM to 5:00PM

    Date: 11/09/2015


Stay posted for further details

51


IILM Gurgaon - The journey so far

Hi, I am an IILM student, pursuing PGDM course(2015-17 Batch) at the Gurgaon Campus and thrilled to share my experience so far.

Doing MBA from IILM was a life changing experience for me. Coming from a non- profit management background, many facets of the world of business were new to me and I found the course to be of an exceptional quality and interesting to follow.

As part of the Study Abroad programme during the PGDM course, I will be traveling to France (in Sept'15) for the very first time. This has truly added to my excitement! The programme is designed and administered seamlessly. IILM faculty members and my peers have become a support system for me, making it a home away from home!

The initial part of my journey has enriched my understanding of the key functions within a business such as HR, Operations, Finance, Marketing etc. and set the base for further learning.

It has helped me in developing my interest, skills, personality and on a whole to discover myself.

I am thoroughly enjoying my studies at IILM and looking forward to enriching myself with the academic and industry exposure the institute has to offer.

"It is not just a step in the right direction but a leap towards your professional goals." 

52

"TIPS that will get you through to your College midterms and finals"

In these few months of studying at a PGDM program, I have come to realize many aspects of what goes into preparing for various assessments - presentations, exams, assignments etc. Keeping this in mind, exams are a major component of assessments and are always challenging... and challenges are fun!. It is always best to resort to strategies while preparing for them. Post Grad is a somewhat different experience from college in terms of the academic rigor and the fact that there is less time to prepare for a lot!. But that adds to the excitement too! Concentration plays a vital role and your brain must be extremely alert in this "Game of SUCCESS".

The following have really helped me and may be tips for a lot of you out there too:

1.       Follow class Lectures , PPT's, video lectures :

Going through the notes after the classes and before the exam is a great way of preparing for it. Attending  regular classes and writing or recording lectures helps in reducing the burden at the end.

2.       Start on it early:

Start to study late in the exams is a bad IDEA!! There could be even a chance that during your last minutes you would eventually miss an entire section which can cost you really bad.

3.       Plan a schedule:

Make a schedule to prioritize your subjects. Studying within deadlines is important so that all the subjects can be prepared fully.

4.       Study in groups :

Being a part of a study group can add a great help .Divide your choice of topics among yourselves. You can cover all the topics and in case you are unable to understand something your team mates can help you with.

5.       Disconnect from networking:

Choose to stay away from all the social networking sites in order to focus more ,reduce competency levels  and devotion of more time towards your preparation.

53

"A woman with a voice is by definition a strong woman. But the search to find that voice can be remarkably difficult."

- Melinda Gates

The percentage of women in India at CEO level is about 4%. Have you ever wondered why percentage of women is less at leadership level in corporate sector?

Let's take an insight into the problems faced by women in corporate sector resulting in low percentage at various levels in corporate. One of the most important reasons to it is the work-life balance for women. Women have to struggle hard to maintain the work-life balance. There are many women who left the organization because of family issues and the imbalance between personal and professional life.

Moreover, women are not given equal opportunities, salaries or treatment in an organization which lowers their confidence level. In addition to it, Women are thought as malleable and soft and on the contrary if they are tough, you tend to walk on fragments of easily shattered male egos.

However, the society is changing now, people's perception is changing. Nowadays society at large has accepted women working out of home and playing the dual role of family and career.

A no of policies have been adopted in various organizations to encourage women leadership.

Recently various organizations like Flipkart, Snapdeal, and Intel have modified their policies to encourage women leadership. Policies like work from home facility, flexible working hours for women, more maternity leaves, and leave without pay policy have been implemented in organizations to encourage women entering in the corporate sector.

It's the positive change coming in the society which helps to achieve more women leadership in corporate sectors

54

Dr A.P.J.Kalam once said that, "When women are empowered, society with stability gets assured".

In today's society women do not have a very prominent role as their male counterparts. Men are looked upon as strong, confident and also as born leaders who should hold power. The society thinks that the males will lead them in a strong and a protective way. On the other hand women are looked upon as weak at heart, low at brains and often underestimated. Women and girls are exposed to great discrimination in our society. This mindset has been since ages. 

Now, the battle for gender equality has moved into the courtrooms. Mankind has now reached the time where Television and the Media has become one of the most influential resources, which all people frequently use in their everyday lives. Media uses its resources to promote individuals personal agendas and to bring forth issues and concerns that the government would like the general public to focus upon. Several instances have been encountered where the women were mainly seen as an object, and less valuable.

By examining how the Media has portrayed Women, one might be able to find how certain outlooks and generalizations in our society have come to be. Media has changed with time, along with quality and respectability.

"Empowering Women will make them understand of where they have been and where they are  going."

Social media is a platform to put in who you are ie to pen down your ideas, put forward your views and methodologies, and also by spreading awareness for the same. It acts as a space to advocate their causes, speak up to the public, and act as an active citizen.

The different sections of the women oriented society (ie unskilled women, semiskilled women, women at home, in an organizations) are playing different roles to hold power, respect and earn money for their living.

"Hold my hand and I am your safety, love, compassion, strength, help, everything that you can't even think of....."

55

Google's digitization of books - is it ethical?

The world's dominant search engine, Google , brings expertise in search technology and mass digitization.

"Google Book Search program" is designed to digitize printed book content so that it may be searched and retrieved via Google's search engine.

It will begin to sell online access to somewhere between 5million and above books, which it has taken off library shelves, of secondhand bookshops, borrowed from university deposits and digitized .It  will become the world's largest library and  the world's biggest bookseller.

The program has two main features-

1. Involvement of Publishers:

In the publisher's program, they can either provide a hard copy of a book that Google scans at no charge, or they can supply books in a digital format. Authors can also supply books, as long as they are the copyright holders. Google then indexes the content and allows the full text to be searched online. Google advertises this program as "a free worldwide sales and marketing system." Authors will use the Book Search to generate new ideas, and track reader trends, as they currently do on Amazon.

2. Involvement of Libraries:

The University of Michigan has committed to allowing Google to scan its entire print and journal collection. In exchange, Michigan will receive image and OCR files. Of the five libraries in the project, Michigan is the only one to publicly disclose, under Michigan's Freedom of Information Act, its contractual agreement with Google. Stanford University and Harvard University are participants as well, though neither library has committed to scanning its entire collection.

The pilot projects at these universities included some in-copyright works, and the larger projects are initially focusing primarily on public domain materials. Both Oxford University and the New York Public Library have committed to only a subset of books, all in the public domain. In Oxford's case, because of the United Kingdom's copyright laws, these books are all published before 1885. Stanford, Harvard, and the University of Michigan have explicitly announced their intention to abide by copyright law.

It is estimated that Google is spending 200 million dollars on the library program. Sidney Verba , director of the University Library , confessed, "I didn't think it could be done by anyone, including Google."

Purpose:-

Many of the objections to the library project focus on the idea that Google will make money from others' work.

Libraries do not need permission to create a card catalog, "neither should Google or other search engines be required to when they create an improved digital equivalent."

Google has been specific that at no time will a user be able to view more than 20 percent

of a book provided through the publisher program, as specified in their contractual arrangement.

Facts:

Google earns 99% of its considerable revenue from the sale of advertising on its search engine.

The University of Michigan believes Google's use is critically transformative in the modern era.

OCLC(Open World Cat program) reports that 83 percent of users who arrive at a "find in a library" link in a search engine end up in a library's online catalog.

The lawsuit filed by McGraw-Hill et al. claims that "Google's continuing and future infringements are likely to usurp Publishers' present and future business relationships and opportunities for the digital copying, archiving, search and public display of their works."

Barbara Quint states, "Experts estimate that 80 percent of books in copyright fall into the 'orphan' category."

Conclusion:

Google has indicated that ads will not appear alongside books scanned from libraries and that they will share the revenue from ads that appear alongside books from the publisher program.

The most notable and significant problem is that numerous non-copyrighted books are restricted. For example, the WIPO Copyright Treaties Implementation Act by the House Committee on the Judiciary, Subcommittee on Courts and Intellectual Property is displayed in snippet form.

Brewster Kahle ,has argued that copyright in its current form is unconstitutional, but so far these arguments have not succeeded in court.

Michael Gorman, president of the American Library Association, has been one of the few critics from the library community. He fears that the project will only increase the number of undergraduates who think all their research can be done in Google.

If Google continues to digitize library holdings and enhances Google Scholar, then it may be that undergraduates can do all their research in Google, at least as a means of discovery.

 A generation of students who have the ability to perform full-text searching of centuries of material from around the world will have the potential to discover information that earlier generations never knew existed.

Refernces:

· Google, "Help," Google Book Search beta, http://print.google.com/googleprint/help.

html (accessed July 1, 2006).

· Peter Givler to A. Macgillivray, senior intellectual property and product counsel, Google,

Inc., 20 May 2005, http://aaupnet.org/aboutup/issues/0865_001.pdf (accessed July 1,

2006).

· University of Michigan Library, "Cooperative Agreement," http://www.lib.umich.edu/

mdp/um-google-cooperative-agreement.pdf (accessed July 1, 2006).

· Stanford University Libraries and Academic Information Resources, "Stanford University

and Google Mass Digitization Project: FAQ,"

56

WordMasters, The Blogging Team of our college

Welcome IILM'ians to WordMasters...!!!

: O ....What is WordMasters??  Some people out there might be wondering what it is ?

WordMasters, The Blogging Team of our college.

Enter into a world of imagination, creativity and expression of ideas.

WordMasters, a place where you will be able to explore your thoughts and pen it down with no restrictions.

Think beyond Limits, express your ideas.

Write articles, blogs, anything -on latest trends or activities happening in our college.

There's much more coming ahead from WordMasters. Stay posted for further updates....

57

NHRDN Conference @IILM GURGAON... with Apporx 100  HR Professionals.

58

My vision for the future entails many goals that I know I will have to work hard to achieve. I feel that the path to accomplish my goals will be though hard work within my education.

Generally, most of us spend a significant amount of time of our lives in the workplace, and therefore it is important to fully understand the roles and responsibilities of possible dream jobs before choosing and initiating our careers.

A job can be simply defined as a regular activity performed in exchange for payment. I believe that today you have to be extremely gifted at a job in order to, be able to stay with it your entire working career. Nowadays many people are thrown from job to job seeking stability in their lives. Almost everyone enters the work force to try and provide whatever they can for their family.

Most of the people including me often dream of an element of fantasies or longings from reality. Dreams are interesting because sometimes they are so vivid and very intense that you cannot tell if they are real after awaking up. People have dreamed of things they wish would happen or already happened.

Time has changed a great deal, and people no longer feel forced into a certain profession.

People are now given endless choices and possibilities, and it is up to them to decide what they want to do, the rest of their lives. When facing these important decisions, it is very easy to become confused. I once was very uncertain about any career goals I may have had, but now, I am more sure of the direction my life is going

I feel that the combination of all of the opportunity in the business world, along with my interest in marketing and finance will be the winning formula for my success. Along with using my education as a key to open the doors of success and working hard, I am positive that will be able to achieve my goals.

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#StartupIndia | Startup India Action Plan

IILM Flexible Track - The Program offers first generation entrepreneurs encouragement to shape their ideas into fruitful business ventures. The IILM#StartupIncubationCenter provides support functions, mentorship and resources to all the aspirants. Students can have the best of both the worlds of completing their Management Education along with planning their future #StartupDream. 

For more details visit - www.iilm.edu

https://www.facebook.com/iilm.gurgaon/photos/a.456721524412698.1073741828.454316774653173/9389282095...

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#‎TodaysGlobalInvestment‬ 

In the year 2015, the India emerged as the fastest growing among the large economies of the world. Significant developments in 2015 include the inflation and balance of payments remaining under control, forex reserves reaching highs of above $352 billion in December, many new industry sectors like defense, real estate, railways and insurance opening for foreign equity, and the net foreign direct investment (FDI) increasing to high levels of $17 billion.Supranational organization like the World Bank, International Monetary Fund (IMF), and the different institutions of the United Nations (UN) have upgraded India's growth forecast to be in the range of 7.5 to 8 percent. It is the highest among all nations, and comes in the backdrop of slowdowns in Brazil, Russia and China.India continues to benefit from lower oil and commodity prices, and has rightly utilized the low-cost scenarios to stockpile large reserves for future use.The most important reform for pan-India implementation of Goods and Services Tax (GST) is yet to be implemented. Once such obstacles and challenges are mitigated, India's growth is expected to gain further momentum, making it among the best performing investment destination globally in the mid- to long run.

Along with all positive predictions about India's future potential, there are concerns about corruption, bureaucratic red tape and inefficiencies, political pressures, and heavy financial burdens due to subsidies. Although moving slowly, initiatives and developments appear to be on the right track to address some of the challenges facing India's economy and business environment, paving the way for rapid economic growth.