We were delighted to welcome Dr. Lan Ma, an Adjunct Professor of Management at NYU Shanghai, for a truly enlightening guest lecture at IILM University. Dr. Ma shared her fascinating journey—from her role as Global Marketing Director to her consulting work across the Asia-Pacific region.
She expertly navigated the intricacies of global marketing, offering us a glimpse into what sets international markets apart from the Indian landscape. Her insights on emerging trends, innovative strategies, and the transformative power of digital marketing brought her experiences vividly to life.
Our students were fully engaged, asking thoughtful questions about branding, market dynamics, and how to tackle the evolving challenges in India. This was more than just a lecture, it was an inspiring conversation that bridged global perspectives with local realities, encouraging our students to broaden their horizons and think more deeply about the world of marketing.
It was an uplifting experience that blended theory with real-world insight, igniting a passion for global marketing among our future leaders.
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