Articles in MICA Ahmedabad

11. Nature A green campus on the outskirts of the city comes with its own share of fauna. Peacocks crow you asleep and wake you up in morning with their raucous cries. Seeing a child sized Langur ambling by is a common occasion. The students have even adopted a cat into the MICAn community, and […]

1. Chhota The go-to place for all your post midnight cravings, Chhota Canteen is an integral part of any MICAn’s daily schedule. There’s nothing like a “Cold Coffee, Strong Wali” or a “Tadka Maggi” to chase away all your blues. With lanterns, charpais and smiling faces all around, Chhota is a haven to chill amidst […]

Known for making news for all the right reasons, MICA – The School of Ideas, unveiled its strategic intent, refreshed visual identity and its Vision 2020 on its 19th convocation (March 29, 2014). As part of the brand refresh, it has also dropped its acronym and is now known just as “MICA”. Initially set up […]

Last year I met a girl at Pagalguy named Ankita Agarwal. I was very fascinated by her cheerful attitude, her encouraging thoughts towards life and very down to earth persona. Last year was not good for both of us. We had beliefs in each other. I was crazy for MICA and she was made for […]

Gujarat has always been a fairly flourishing and economically progressive state. For centuries, it was home to some of the world’s richest traders. As a state, it has had the advantage of being close to Mumbai, host to oil and gas pipelines, private ports that provide a gateway to the rich land-locked northern and central […]

Gujarat has always been a fairly flourishing and economically progressive state. For centuries, it was home to some of the world’s richest traders. As a state, it has had the advantage of being close to Mumbai, host to oil and gas pipelines, private ports that provide a gateway to the rich land-locked northern and central […]

It does not matter why she said no, or to whom she said yes, what matters is that you have to breathe now and not choke yourself in disappointment. It is hard, I know, it pains to imagine how different life could have been and to realize that it is not going to be the […]

It does not matter why she said no, or to whom she said yes, what matters is that you have to breathe now and not choke yourself in disappointment. It is hard, I know, it pains to imagine how different life could have been and to realize that it is not going to be the […]

Brandstorm is an internationally acclaimed Marketing competition of L’Oreal. It gives the aspiring marketing enthusiasts across B-Schools of India an opportunity to get beyond number crunching and portray their marketing acumen and eventually a chance to compete on the international platform. This year, Shailesh J. Mehta School of Management, IIT Bombay got the privilege of […]

Brandstorm is an internationally acclaimed Marketing competition of L’Oreal. It gives the aspiring marketing enthusiasts across B-Schools of India an opportunity to get beyond number crunching and portray their marketing acumen and eventually a chance to compete on the international platform. This year, Shailesh J. Mehta School of Management, IIT Bombay got the privilege of […]