Articles in MICA Ahmedabad

MICA | Finance meets Marketing – Summer experience at RBL Bank

January 2019

Finance? Isn’t working at a bank all about Assets and Liabilities, the boring desk job that MICAns dread. Yes, I thought the same too. But soon I saw myself co-coordinating photo-shoots, making digital & communication strategies and even writing scripts, perceptions changed pretty quickly. Adding to that I had to brief agencies about what kind

MICA Internship Diaries #3

January 2019

I didn’t realize how unique MICAns are until my summer internship at NIVEA. My project was to create a go-to digital strategy for the launch of a new men’s grooming range. This required me to undertake market visits, consumer interviews, mystery shop, and suggest innovative consumer engagement ideas. It was a pretty extensive project, however,

MICAT 2018 Result Out!

December 2018

MICAT Result and Shortlist 2018 has been released. Those who appeared in this exam can check their result by logging on the MICAT website. If you want to gain access to your MICAT 2018 Scorecard, you need to have your login id and password issued to you at the time of filling an application form.

MICA Summer Placement Report

December 2018

MICA was established in the year 1991. It is the first residential institute in Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. Today, it is said to be the Alma matter of professionals serving in leadership positions in the best- known companies in the world in marketing, band management, research & analytics,

MICA Internship Diaries #2

December 2018

Site merchandisers at Amazon India control what customers see on the Amazon.in website and the app, and it was exciting to work on a project which impacts the business directly. The hours an intern puts into work at Amazon India are definitely endless, but the learning curve is probably the steepest, with learning and un-learning

MICA Internship Diaries #1

November 2018

I thank MICA for taking me to this magical place. In the summer of 2018, I interned at Disney India in Mumbai. I worked with the Studio Marketing team, a team that works on Disney’s movie promotion and marketing across India. To my good fortune, the summer of 2018 saw some of the biggest blockbusters

August 2018

MICAT-I Registration Now Open MICA has opened applications for the PGDM-C course from 23rd August. The MICAT will be conducted twice, once in December and MICAT-II in February. Candidates interested in taking the December attempt can register and apply by the 20th of November, 2018. To Apply for MICAT-I use the given link MICAT-I Registration […]

March 2018

Growing up, my twin and I did everything together — what started as shared birthdays, moved on to shared toys, friends, experiences, and 21 years later — shared dreams too. Both of us were increasingly fascinated by the world of Marketing — for reasons different and similar. In 2015, we heard about MICA, a B school that specializes in Marketing. The […]

February 2018

“My first year at MICA has equipped me with a vast amount of knowledge to be able to breakdown the constructs of any entity, including the one I’m going to be interning at. I’m looking forward to see the nitty-gritty details of the media industry and how it’s evolving in today’s digital context.” Gautham Ravichandran […]

February 2018

“Although I have worked at Accenture and Nielsen before coming to MICA, I’m super excited about making my foray into Digital Marketing, particularly in the context of the Indian FMCG sector. We have had classes in two terms dedicated to digital marketing; I remember coming up with a new product for a classmate while learning […]