Articles in MICA Ahmedabad

Mudra Institute of Communications Ahmedabad(MICA) today organized a talk by Velvan Subramaniam, Director South Asia AC Nielsen BASES on Simulated Test Marketing. Simulated Test Marketing (STM) was developed in the 1970s and refined over the next 20 years, STM has supplanted traditional in-market testing as the predominant method used by packaged goods manufacturers to evaluate […]

Ms. Jayashree Mohanka, Senior General Manager – Marketing for Eveready Industries Ltd. visited Mudra Institute of Communications Ahmedabad (MICA) on Wednesday and delivered a lecture on “Rural Marketing in India.” Ms. Mohanka talked about how rural India was still a very important market for companies and how its dynamics are changing constantly. She tackled issues […]

Even as I type this report, the entire hilltop campus is alive with over 100 participants from across the country. You can identify the ones from the south from the multiple layers of winterwear on their bodies. ISB (Hyderabad), IIM Ahmedabad, IIM Kozhikode, Narsee Monjee (Mumbai), IIM Calcutta, SP Jain (Mumbai), MICA (Ahmedabad), MDI (Gurgaon) […]

Keeping up with the routine of each month MICA hosted Mr. Mahesh Murthy this time for it’s lecture series. MICA Lecture series, better known as MLS on campus is a platform where students interact with industry experts to garner from their experiences in the corporate world. Mr. Mahesh Murthy is a venture capitalist, a technocrat, […]

Mudra Institute of Communications Ahmedabad (MICA) has announced it’s Annual Brand Management Festival for 21st, 22nd and 23rd of October. Over 35 premiere national and international management and communication schools have been invited including ESCEM, France and SPJain Dubai. The list of events for the Festival include a performance by Indian rock band Parikrama, fashion […]