Articles in MICA Ahmedabad
MICA is the Communications Management institute based in Ahmedabad. Its students and alumni consist of professionals from the field of Advertising, Marketing, Brand Management, Media Management and Marketing Research. The event shall see the participation of about 180 professionals from the best known communication-related firms like Star News, Zee, Pantaloon, HLL, P&G;, TOI, The Hindustan […]
With intensifying market competition and brand wars, the faculty of ‘Branding’ and ‘Brand Management’ is undoubtedly gaining immense importance. Mr. Seth unveiled to the audience how TATA Steel has evolved with time and made the conscious shift, decommoditizing steel to Branded Steel. He spoke at length about the company’s transformation from just selling steel to […]
Mr. Rajesh spoke about how perceptive consumer insights are instrumental in successful marketing strategies. He presented a few case studies also to illustrate the point about how breaking through the clutter requires insightful consumer insights. The session saw him interacting with students in an exercise that involved developing strategic brand extensions for some well-known brands. […]
1- What is communication management and how is it different from conventional MBA? The difference lies in the choice of curriculum. Both general management and MICA’s communication management are anchored in management. The first principle is that we are creating MBAs whose ultimate purpose is to effectively run businesses and manage resources. The founding fathers […]
The eleventh batch of the Post Graduate Programme in Communications Management (PGPCM) of Mudra Institute of Communications Ahmedabad (MICA) passed out on Sunday, 2nd April. A total of 61 students received their diplomas from Mr Gerson da Cunha, Chairperson – MICA Governing Council. The programme was kick-started with Mr Madhukar Kamath, Chairperson – Mudra Foundation […]
All applicants with 90 percentile and above in CAT or XAT would be screened in for the MICAT, declared Mudra Institute of Communications today. Curiosity was raised today when a couple of students were given calls today even though they were not selected in the first call list. When PaGaLGuY.com asked why MICA issued calls […]
Applicants who had paid Rs 2,600 to Mudra Institute of Communications, Ahmedabad to apply with both CAT and XAT scores would receive a refund of their second application fee starting from April 2006, MICA Director Prof Atul Tandon told PaGaLGuY.com. The refund might not be of the entire Rs 1,300, as the fee kept by […]
Has Mudra Institute of Communications, Ahmedabad violated its AICTE certification? Applicants to the 2006-08 PGDCM course were astounded on Thursday to find that MICA had screened in students with CAT and XAT percentiles between 90 and 95 but many with higher scores were left out, giving way to speculations that sectional scores were used in […]
This month the K J Somaiya Institute of Management Studies and Research campus hosted the SIMSR Asia marketing conference, the first of its kind organized by SIMSR. This annual, three-day event was organized fostering the institute’s charter of bringing together the best minds in academics and industry. The event was attended in huge numbers by […]
The play ‘Suraj Ka Saatwan Ghoda’, adapted from Mr. Dharamvir Bharti’s popular novel by the same name, opened to a packed house, which consisted of high end corporates of Ahmedabad and their elite customers. While the first day was a corporate show, the next two days i.e. 5th and 6th of December were for the […]