Articles in MICA Ahmedabad
MICANVAS is considered to be one of the premier management institute events in the country, attracting participation from some of the best B-Schools, like the IIMs, ISB, XLRI, MDI and FMS amongst others. In addition to post-graduate institutes, MICANVAS also invites some of the brightest minds from the best graduate courses in the country. MICA […]
This year Abhyudaya has become bigger and better in terms of participants, Sponsors and Events. The fest witnessed participation from 450 students representing 36 B- Schools and five engineering colleges spread across 12 states. Winners of the various events included teams from IIM Bangalore, IIM Kozhikode, NITIE, JBIMS, SCMHRD, BIM, MICA, ICFAI Gurgaon, ASB and […]
This only goes to show the growing acceptance of the high quality of talent that MICA provides to the industry. Quite in line with the trend witnessed in recent years, the diversity in terms of job profiles went up considerably this year, with a substantial tilt towards management and marketing communications. This validates the increased […]
Mr. Subramanian talked about how insights create great brands and how consistent positioning of these brands spell out their success mantra. He dwelled upon brands like Dove, Harley Davidson, Nike, Body Shop and Arrow to highlight how each one of them leveraged on their consumer insights to be the classic examples of brand connect with […]
‘Money does not generate money. Ideas generate money’ – was the crux of his talk. He made an impressive speech on how communication students should be like idea machines and have the ability to add something new to everything they do. Mr. Padamsee displayed his best advertisements, including the Liril, Bajaj and Kamasutra ads, and […]
Quite in line with the trend witnessed in recent years, the diversity in terms of job profiles went up considerably this year, with a substantial tilt towards general management and marketing. This only goes on to validate the increased requirement for professionals with holistic marketing perspectives in the leading organizations of the country. A total […]
12 teams each from the Delhi, Mumbai & Coimbatore Regions were short listed on the basis of their written report on the topic. The short listed teams made presentations before an eminent jury consisting of Mr. V.C.Agarwal (Chief Guest), Director, HR, Indian Oil MD, IBP; Ms. Kamakshi Raman,General Manager, HR, SAIL; Prof. Ashok Kapoor, Dean, […]
MICANVAS has been a platform to bring together eminent professionals and the best brains from the top B-schools in India and put them through grueling rounds of events that bring to the fore their ability to think on their feet. As the pre-eminent Communication Management School, MICA has always blazed the trail in inviting people […]
Over the years, this fest has been used as a platform to bring together eminent professionals and the best brains from the top B-schools in India and put them through grueling rounds of events that bring to the fore their ability to think on their feet. As the pre-eminent Communication Management School, MICA has always […]
The event was attended by over 150 current professionals who passed out of the institute since its inception. Ex-MICAns from various programmes that the institute has offered over the years such as the flagship two-year Post Graduate Programme in Communications Management and other career development courses such as Creative Communications, Retail Communications Management, Broadcast Management, […]