Articles in MICA Ahmedabad

This year, the play, directed by second-year MICA student Spandan Mishra, is called ‘Jeeney Bhi Do Yaaron’ and is the tale of a storyteller, Chandrashekhar Annasaheb Damle, a patient in the terminal ward of a general hospital, who befriends other inmates of a general hospital.While they deal with the finality of a slow, painful and […]

Endeavor represented its analysis of CAT 2007 in the table below. Parameter Quant Verbal Ability D.I. Level of Difficulty Tough Tough Moderate Good Score 34 46 52 Cut-offs 6 – IIMs 27+ 30+ 41+ 1 – IIM 18+ 21+ 33+ For calls from various b-schools taking the CAT score, it predicted the score required as […]

MICANVAS 2007 presents “The Third Awakening – Brand India Resonates”, a full four day culmination of all that our proud nation stands for – the culture, the vivacity and the intellectual capital. Starting on the 25th of October, MICANVAS opens, for the first time ever, with an International Day, a tribute to Brand India. With […]

This year, MICA will be hosting the Gujarati band of ALAAP as they create an eclectic amalgamation of Gujarati sounds and festive music. Also being introduced is a never before held session of Disco Dandiya, where typical disco lighting and beats will mix with the traditional Gujarati dance to enthral the participants. Conceived as a […]

Technical institutes have always been prime targets for mass recruiting MNCs. The EDcell in SVNIT aims at bucking the trend by organizing events aimed at encouraging entrepreneurship. The success of such events in last year’s Mindbend and Autofest technical festivals has emboldened them to take the next step and have a separate entrepreneurship festival. Entru-meet […]

Also accompanying him was Mr. Ashutosh Bhatt, part of the IBM HR Team and Programme Management, University Recruitment for India and South Asia region. They spoke extensively about the power of Entertainment and its role in increasing the ‘Brand Experience’ for its customers. The talk mainly centred around IBM’s strategy to innovatively use new media […]

Also the Vice President of the Internet and Mobile Association of India (IAMAI), Mr. Bindra spoke extensively on the need of traditional advertisers to focus on the digital media; giving examples of projects that Microsoft themselves had been involved with around the world. As part of a campaign across institutes and organizations all over the […]

The seminar was attended by over 200 students of the Post Graduate Programme in Communications Management (PGPCM), Crafting Creative Communications (CCC) and Retail Communications Management (RCM). Dr. Schultz is currently the Professor Emeritus of Service at Northwestern University’s Medill School, USA. He was accompanied by his wife and co-author, Heidi Schultz. Also present at the […]

This seminar is all about understanding the emerging marketplace situations created by the new, digitally evolved, informed and omnipotent consumer. Prof Don E Schultz begins with a discussion on the rapidly changing marketplace that is moving from traditional outbound marketing ‘push’ activities to the new ‘pull’ activities. This is followed by a session on brands […]

Also present at the event were Dr. Gautam Raj Jain, Senior Professor at MICA and head of MICA-EDC along Prof. Atul Tandan, Director, MICA and Mr. Deepak Parikh, president of GLS. MICA-EDC is a Centre of Excellence of MICA supported by National Science and Technology Entrepreneurship Development Board, Department of Science and Technology, Government of […]