Articles in MICA
Growing up, my twin and I did everything together — what started as shared birthdays, moved on to shared toys, friends, experiences, and 21 years later — shared dreams too. Both of us were increasingly fascinated by the world of Marketing — for reasons different and similar. In 2015, we heard about MICA, a B school that specializes in Marketing. The […]
“Having studied courses like retail management and digital communication, I am excited to put my learnings to practice during my internship in the Middle East. I am really looking forward to the opportunity of working with renowned brands like H&M, Starbucks and The Body Shop. I strongly believe that my stint at Al Shaya will […]
“Bira has entered the Indian market with a bang by introducing exciting beers. I’ve been a beer aficionado myself, and it would be an exciting process to see how the marketing team at Bira makes sense of consumer behavior and introduces new products in a market as diverse and unpredictable as India. Bira is known […]