Articles in IIT Mandi
Experiential marketing is an idea, a mindset, a focus on creating fresh connections between brands and consumers out in the world where things happen. Connections – in the form of experiences that are personally relevant, memorable, interactive and emotional. Connections that lead to increased sales and brand loyalty. Prof. Rajat Baisya of Department of Management […]
The last three years have seen an unprecedented renewed interest in the emerging markets, which have shown rising productivity and high growth due to forces of globalization and information technology. “EMERGING MARKETS STRIKE BACK” as our main theme seemed perfect for this setting. On the first day, Mr. Rajinathkanth Patel, MD and CEO of BSE, […]
MarketRx is a leading provider of specialized Sales and Marketing Effectiveness solutions to global Pharmaceutical and Biotechnology companies. Its customers include over 50 top-tier pharmaceutical companies in all therapeutic areas and across geographies. Recently, it was ranked 195th in 24th Annual Inc. 500 list of “Fastest Growing Private Businesses” in the U.S A. It has […]
The session was inaugurated by the lighting of the ceremonial lamp by the distinguished panelists, including Prof.Sushil (The Founder-President of the GIFT society and Professor at DMS-IITD), Prof. K.M.Mittal (Ex-General manager, EIL, currently Professor at IILM), and Mr. Manoj Sharma (B-Tech, M-tech, MBA, served Govt. of India, and currently on board of directors of public […]
(A participant makes a point at the Acumen debate) (Judges at the Acumen debate) Teams from IIM Bangalore, ICFAI Bangalore, Xavier Institute of Management Entrepreneurship – Bangalore and Deparment of Management Studies, IIT Madras shall field googlies from quizmaster Harsha Bhogle on Saturday at the Business Today Acumen Quiz South Zone Finals being held at […]
MarketRx is a leading provider of specialized Sales and Marketing Effectiveness solutions to global Pharmaceutical and Biotechnology companies. Its customers include over 50 top-tier pharmaceutical companies in all therapeutic areas and across geographies. Recently it was ranked 195th in 24th annual Inc. 500 list of “Fastest Growing Private Businesses” in the U.S A. The lecture […]
Mrs. Khaire, an alumnus of the institute, did her Masters of Management at SJMSOM and then continued to receive her PhD in Management from Columbia Business School. Presently she is an Assistant Professor at Harvard Business School. She teaches the first-year MBA course, “The Entrepreneurial Manager.” She also teaches in the HBS Executive Education programs, […]
The event was inaugurated by the head of department of DMS IIT Delhi, Dr. S. S. Yadav who set the tone and the pitch for the event by introducing the house to the topic and providing a context for what was to follow. He was followed by the very eloquent Mr. M Damodaran, who in […]
A symbiotic relationship and close interaction with the industry on one hand provides an opportunity to the students to hone their management skills in a real life business environment and on the other provides a forum to the industry to discuss plausible solutions to contemporary/current business challenges. Keeping this aim in mind, the seminar at […]