Articles in IIM Indore
The Start-up Fair will bring together entrepreneurs, venture capitalists and industry experts to discuss business ideas and facilitate the process of implementing them. Students from the final year batch of IIM-K would also be interacting with the participating firms to understand the proposed business models, the nitty-gritties involved, the challenges faced and the firmsa working […]
Continuing from its previous edition is Karvy Stock Broking Limited’s, Karvy Online, the investment and portfolio management competition which saw an infusion of over INR one crore in the stock markets. The current edition trading will take place in BSE/NSE, Commodities Markets, Mutual Funds and Futures & Options. This 11 week-long competition will be open […]
Mr Vats started the session with a live case study that involved finding the strategy to revive the market share for VIM in the Utensil Cleaners market a the development that initiated HUL to launch Vim Liquid in the market. Today, the company enjoys healthy share of the Utensil Cleaners market. The students formed a […]
The marathon, with Peace and Harmony as its theme, will consist of – The Peace Run and The Celebratory Run. The Peace Run will be 12 km in length, whereas the Celebratory Run will be 2 km long. The Peace Run will take a 12 km route, long enough for serious runners to compete and […]
In 2006, the brand Nihar (coconut air oil & perfumed cocnut hair oil) was acquired from HUL by Marico Limited a a Mumbai based FMCG Company which also owns a similar brand, Parachute. The deal was worth about Rs 240 crores and was one of the largest brand deals made by an Indian company. Mr […]
aStevea as he is popularly called, spoke about the New Product Development Process and Cross cultural branding, taking through the entire journey of one of HULas power brand – Close-Up. He coupled his talk with product ads and explained how the common thrash aablea elements of the communication were maintained over a period of time. […]
A total of 16 sessions on different aspects of managerial and leadership were organized by the experts with diverse background and experience. In order to impart practical based learning, group projects on different issues related to managerial and leadership skills were also done by the participants. Agriculture sector in India is witnessing an unprecedented paradigmatic […]
Kamlesh Gandhi, ex-Country Head of the Investment banking division of Religare, delivered the inaugural address covering topics including the NSG deal and the Singur deadlock. He observed that compared to the global IB scenario, the deal sizes in India are much smaller and hence felt there was a lot of growth potential in the industry. […]
Four months after his convocation from IIM Calcutta, Ankur put together a team with Maninder Gulati, a senior from IIT Bombay who quit his job at ITC to join Lifeinlines.com. Nirjhareswar Bannerjee and Nilesh Pancholi, both into technology, also joined the team. Explaining in detail about Lifeinlines, Ankur said, aItas about capturing moments, thoughts and […]
The session began with Mr Mariwala narrating the story of how Bombay Oil Industries Ltd. (BOIL) began as a small family owned unit engaged in producing and selling branded vegetable oil. Mr. Harsh joined BOIL after his graduation in 1971 and eventually took over its consumer products division in 1980. Here he realized the need […]