Articles in Great Lakes

The new campus will be a sophisticated, full fledged one with all modern amenities. The institute plans for a total built up area of 1,80,000 sft and out of it 1,25,000 sft will done in the first phase. The campus would be a complete residential one with facilities like hostels, amphitheatres, electronic classrooms, auditorium, staff […]

Speaking with the students on his new formula for marketing, Dr Kotler varied from his popular theory of 4Ps and emphasised on the customer and not the product. The 4Ps of marketing as earlier propounded by Dr Kotler are product, price, promotion and place. “We have to look beyond the 4Ps. Value addition to the […]

Dr. Philip Kotler will be in India on an invitation from Great Lakes to address the participants of the seminar titled ‘Marketing Mantras’, in Chennai on July 17, 2006, in Bangalore on July 18, 2006 and in Mumbai on July 20, 2006. The event will be attended by the various prominent personalities of the Indian […]

After contributing to set up the Indian School of Business – Hyderabad, Dr Bala V Balachandran, the ace accounting Professor at Kellogg School of Business decided to start the Great Lakes Institute of Management in Chennai. Great Lakes is a pretty young (only 1.5 yrs) institute and has only one graduated batch. Expectations from an […]