“In India for every truth, the opposite is also true”, said Mr. Syed Ahmed, EVP-Marketing of ITC, the keynote speaker of Synapse 2006 (quoting Mr Shashi Tharoor). Diversity, he said, is one of the biggest challenges in India and marketers need to be sensitive towards the values and belief systems of the consumers. Citing the […]

Mr. Rajesh spoke about how perceptive consumer insights are instrumental in successful marketing strategies. He presented a few case studies also to illustrate the point about how breaking through the clutter requires insightful consumer insights. The session saw him interacting with students in an exercise that involved developing strategic brand extensions for some well-known brands. […]

Mr. Aseem Puri, an alumnus of IIFT, Delhi now a Brand manager at Unilevers is looking after the laundry segment, especially Surf Excel, in Asia. The discussion centered on the pivotal theme of building powerful brands. Mr Aseem Puri gave the students an insight into how a brand is conceptualized, nurtured, marketed so as to […]

The following events shall be a part of this year’s Human Equations: 1. A Panel Discussion on ‘Managing Knowledge Workers’.2. Theme Lecture3. Research Paper Contest4. Tug-of-Thoughts – Debate5. Cognizance – The Quizzing Extravaganza6. Workshop Contest Renowned experts from the business world will share their ideas on the importance of ‘Managing Knowledge Workers’ in the Panel […]

MarketRx is a highly specialized consultancy firm that provides consultancy mainly for marketing and sales ROI, in the pharmaceutical vertical. The firm has a global presence and has as its clients the who’s who of the pharmacy industry. It has consistently registered growth rates of over 40% since its inception 6 years ago. During the […]

The basic talk of this Diksha was focused on discussion about success – its parameters, its importance, its achievement, and its interrelation with happiness. By mentioning various parameters of success like fame, money, satisfaction, power, happiness – he laid special emphasis on contributing to the success of others. He also mentioned and exemplified how sometimes […]

This was a symposium of great minds at work. The various activities entitled to be included in this year’s event were e-discussion, panel discussion, quizzes, et cetera. The guests of honor were Commodore Dilip Kumar Mohapatra (TCS), Mr. Vijay Narsapur (Transworks), Mr. John Mathews (HDFC Asset Management) and Mr. Samson David (Infosys). Needless to say, […]

With the Manufacturing and Services sector fueling the rapid growth of Indian economy opportunities available for entrepreneurs are plenty. In the next 10 years the country would demand more than 120 million jobs. There is still an untapped potential, which is huge, especially in industries like tourism, retail, infrastructure and biotechnology to name a few. […]

Prof. Huang, who co-authored the definitive paper “Can India overtake China”, was here to deliver lectures on “Policy framework and development strategies: India and China”. Regarding India, Prof. Huang said that the need of the hour is to develop a comprehensive education framework particularly in the primary education. Huang, a trenchant critic of the development […]

This event is third in series of our year round event “Continuum” which aims to cover the latest in management by inviting eminent speakers from business and academia. Each of these seminars focuses on issues and challenges faced by a management function, and aims at drawing insights from the knowledge and experience of the speakers. […]