Moderators, Respondents, Questionnaires, FGDs, IDIs were some of the buzzwords, pouring from across all directions of the lecture hall last weekend. Yes, it was a Marketing Research Session. Organised by IME Department, it was a 2 day workshop, delivered by Mr. Anang Anang, Research Director, Synovate India, a US based MNC. Mr. Anang, a veteran […]

The committee at IIT Kanpur organized an interactive session on “FMCG Sales and Distribution Channels in India”. Students across various disciplines including MBA, M.Tech. and B.Tech. attended the session. The lecture was delivered by Mr. M.P.Pusalkar, Executive Director and President, Godrej Industries Ltd – Foods Division. An alumnus of IIT Kanpur, 1971 batch and having […]

IIT Delhi, Department of Management Studies, saw Parivartan ’06 held on the February 25th and 26th . The two day long management fest saw enthusiastic participation from both the B-Schools like NITIE, FMS, IIM-K, SP Jain, XIME Bangalore and the corporate world, with big names like Accenture and ESPN Star Sports, making the event a […]

Samiksha 2006 – An event organized by PGDIE students of NITIE saw Industry stalwarts from various streams getting head to head in panel discussion on “VAT and its implications on Indian Inc.”Samiksha takes the atmosphere of learning beyond the binds curriculum and keeps students updated with latest trends in industry to prepare the budding managers […]

Brand Mantras, Brand Shashtras and Brand Namkaran are the powerful tools of today’s scenario to become the best entrepreneur in the world. “D’apprendre – The Entrepreneurial Workshop” was held on 17 February 2005 at NITIE Auditorium, organized by “Empresario – The Entrepreneurial Body at NITIE”. D’apprendre is a French term which means “To Learn” & […]

‘Samiksha’-panel discussion series was held on 11 Feb, 2006 at NITIE. It had a host of corporate personalities and students from across B-Schools coming to hear what the people who matter had to say. The discussion is aimed at providing an arena for student-corporate interaction. The panel for the discussion constituted of- Mr. Abhinav Sinha […]

The government of India recently awarded Padmabhushan to the former Director of NITIE, Prof. N.S. Ramaswamy for his contribution to the country. A felicitation function was organized by the Institute to honour the achievement of its distinguished ex-director. Apart from the faculty, the function was attended by students and other staffs of the institute. Padmabhushan […]

Dr. Subhash D. Awale has been appointed as Director, NITIE, Mumbai by Ministry of HRD, Government of India, New Delhi. He assumed charge as Director, NITIE w.e.f. 25/1/06 for a five year tenure. Earlier, Dr. S.D. Awale was Joint Educational Adviser (Tech.), Government of India. He was also Vice-Chancellor of Dr. Babasaheb Ambedkar Technological University, […]

MBA students at IIT Kanpur traditionally delve on case studies prepared by Harvard Business School. However, Friday turned out to be an exciting exception to this routine. Imagine, being in a senior position of an Indian Bank, which till date has only domestic presence. The Board of Directors has asked you to make a plan […]

India is a complex market with the social classes varying from adowntroddena to afilthy richa; with the varying aspirations of Indians, from lazy snails to go-getter shatabdis. The Indian consumer is very unpredictable because of these variations. To study this intriguing being, the students of Post Graduate Diploma in Industrial Engineering (PGDIE), NITIE set out […]