About College
What's New at MICA Ahmedabad?
-
PG Certificate in Crafting Creative Communications (CCC): Applications for admission in 2025 are open. The last date to apply is January 11, 2025, and the Written Test is scheduled for January 25, 2025.
-
PGDM and PGDM-C Admissions (2025-27): Applications are currently open. Interested candidates can apply via the official website at mica.ac.in.
-
MICAT-I 2025: The registration deadline has been extended to November 23, 2024, until 11:50 PM. Candidates can register through MICA's official portal, mica.ac.in.
-
XAT 2025 Registration: Applications for XAT 2025, for MBA/PGDM courses, are open at xatonline.in. The last date to register is November 30, 2024. The application edit facility is available for registered candidates until November 19, 2024, and the exam will take place on January 5, 2025.
Established in 1991, Mudra Institute of Communications Ahmedabad is a renowned residential institute that offers a PGDM in Strategic Marketing and Communication. According to the NIRF 2024 rankings, MICA Ahmedabad holds the 32nd position among the top management institutes in India. The institute is particularly acclaimed for its flagship 2-year PGDM in Communication (PGDM-C) program, with a total intake of 180 students.
Admissions to MICA Ahmedabad's PGDM programs are based on competitive exams such as CAT, XAT, and GMAT, followed by MICAT and GE&PI. The CAT cutoff for MICA is set at 80 percentile. The total fees for the PGDM program at MICA Ahmedabad amount to INR 26 Lakhs for the entire two-year duration. This includes tuition fees, residential charges, infrastructure facility charges, and other related expenses.
MICA Highlights
- Established Year: 1991
- Campus Size: 19 acres
- PGDM Fees: INR 26 Lakhs
- PGDM Intake: 56 (PGDM), 170 (PGDM-C)
- NIRF Ranking 2024: 32
- Number of Courses: 19
- Number of Faculty: 28 (Core Faculty)
- Scholarship: Available based on merit cum means/means c
What's New at MICA Ahmedabad?
-
PG Certificate in Crafting Creative Communications (CCC): Applications for admission in 2025 are open. The last date to apply is January 11, 2025, and the Written Test is scheduled for January 25, 2025.
-
PGDM and PGDM-C Admissions (2025-27): Applications are currently open. Interested candidates can apply via the official website at mica.ac.in.
-
MICAT-I 2025: The registration deadline has been extended to November 23, 2024, until 11:50 PM. Candidates can register through MICA's official portal, mica.ac.in.
-
XAT 2025 Registration: Applications for XAT 2025, for MBA/PGDM courses, are open at xatonline.in. The last date to register is November 30, 2024. The application edit facility is available for registered candidates until November 19, 2024, and the exam will take place on January 5, 2025.
Established in 1991, Mudra Institute of Communications Ahmedabad is a renowned residential institute that offers a PGDM in Strategic Marketing and Communication. According to the NIRF 2024 rankings, MICA Ahmedabad holds the 32nd position among the top management institutes in India. The institute is particularly acclaimed for its flagship 2-year PGDM in Communication (PGDM-C) program, with a total intake of 180 students.
Admissions to MICA Ahmedabad's PGDM programs are based on competitive exams such as CAT, XAT, and GMAT, followed by MICAT and GE&PI. The CAT cutoff for MICA is set at 80 percentile. The total fees for the PGDM program at MICA Ahmedabad amount to INR 26 Lakhs for the entire two-year duration. This includes tuition fees, residential charges, infrastructure facility charges, and other related expenses.
MICA Highlights
- Established Year: 1991
- Campus Size: 19 acres
- PGDM Fees: INR 26 Lakhs
- PGDM Intake: 56 (PGDM), 170 (PGDM-C)
- NIRF Ranking 2024: 32
- Number of Courses: 19
- Number of Faculty: 28 (Core Faculty)
- Scholarship: Available based on merit cum means/means cum merit criteria
- Highest Package: INR 36 LPA (2023)
- Average Package: INR 20.09 LPA (2023)
MICA Ahmedabad Ranking 2024
MICA Ahmedabad holds the 32nd position among India's premier management institutes according to NIRF 2024. Here are MICA's other rankings:
Ranking Body | Year | Category | Rank |
---|---|---|---|
NIRF Ranking | 2024 | Management | 32 |
IIRF Ranking | 2024 | Top (Private) B-Schools | 9 |
MICA Ahmedabad Important Dates 2025
The following table represents the important dates & events for MICA Ahmedabad admission 2025:
PGDM/ PGDM-C Events | MICAT - I | MICAT - II |
---|---|---|
Registration Opens | September 2024 | November 25, 2024 |
Registration Closes | November 22, 2024 at 11:50 pm | January 11, 2025 at 11:50 pm |
Issue of Call Letter/ Admit Card | December 04, 2024 | January 22, 2024 |
MICAT Exam | December 07, 2024 | January 25, 2025 |
MICAT Score | December 20, 2024 | February 14, 2025 |
GE & PI Shortlist | February 14, 2025 | |
GE & PI at MICA, Ahmedabad | February 28, 2025 | |
GE & PI at Bangalore | March 04 & 05, 2025 | |
GE & PI at Mumbai | March 08 & 09, 2025 | |
GE & PI at Kolkata | March 16 & 17, 2025 | |
GE & PI at Delhi | March 21, 22 & 23, 2025 | |
Final Result | On or before April 15, 2025 |
PGC-CCC Events | Dates |
---|---|
Last Date for Submission of Forms | February 28, 2025 |
Date of Online Written test | January 25, 2025 |
GE & PI at MICA, Ahmedabad | February 28, 2025 |
GE & PI at Bangalore | March 04 & 05, 2025 |
GE & PI at Mumbai | March 08 & 09, 2025 |
GE & PI at Kolkata | March 16 & 17, 2025 |
GE & PI at Delhi | March 21, 22 & 23, 2025 |
Final list of the candidates | First Week of April 2025 |
Programme Commencement | Mid of June 2025 |
MICA Ahmedabad Courses
MICA Ahmedabad provides a range of programs, including two PGDM courses, a doctoral program, a certificate program, and several online courses. Below are the key details of its major courses:
Course | Specialisations | Program Details | Duration |
---|---|---|---|
PGDM | Major: Advertising and Brand Management (renamed Strategic Brand Management from the 2025-26 academic year), Media-Tech Entertainment and Sports Management, Data Science and Business Analytics, Digital Communications Management. Minor: Consumer Cultures, Sales and Customer Relationship Management, Business Management, Global Communication, and Public Relations Management. | Intake: 56 (PGDM), 170 (PGDM-C) Eligibility: Bachelor’s degree (10+2+3 system) from a university recognised by AIU. Selection Criteria: CAT/XAT/GMAT + MICAT + Group Exercise (GE) & Personal Interview (PI). | 2 years |
PGDM-C | - | Eligibility: Bachelor’s degree (10+2+3 system). Selection Criteria: CAT/XAT/GMAT + MICAT + GE & PI. | 2 years |
PG Certificate (CCC) | Crafting Creative Communication | Eligibility: Bachelor’s degree. Selection Criteria: Online Test + Personal Interview. | 1 year |
Fellowship (FPM) | Management | Eligibility: Post-graduation in management, communications, humanities, or social sciences with a minimum aggregate score of 55%. Selection Criteria: MICA’s FPM Admission Test (WT + IP + PI) + Online Interview. | 4 years |
MICA Ahmedabad Fees
The MICA Ahmedabad fees for PGDM cover various components such as tuition fees, residential charges, infrastructure facility charges, and more. The comprehensive fee for the PGDM program amounts to approximately INR 26 lakhs for a duration of 2 years.
Courses | Total Fees |
---|---|
PGDM | INR 26 Lakhs |
PGDM-C | |
PG Certificate in CCC | INR 11 Lakhs |
FPM | INR 25,500 |
MICA Ahmedabad Admission 2024
MICA Ahmedabad conducts its own entrance exam, MICAT, to shortlist candidates. However, it is mandatory for applicants to also appear for the CAT, XAT, or GMAT exams. Both the institute-level exam (MICAT) and the national-level exams carry equal weightage (50% each) in the shortlisting process for the Group Exercise (GE) and Personal Interview (PI) rounds. Applicants can choose between the PGDM and PGDM-C programs. For the PGDM program, which places greater emphasis on analytics, the cut-offs for Quantitative Abilities and Data Interpretation (QADI) may be higher.
Note: If a candidate is selected for both the PGDM and PGDM-C programs, they must accept the admission offer for only one of the programs. Once the choice is made, it cannot be changed.
The PGDM admission process at MICA Ahmedabad comprises the following stages:
Admission Stage | Description |
---|---|
MICAT Registration | Interested candidates will have to register for MICAT and pay the application fee of INR 2,100. |
CAT/ XAT/ GMAT Exam | It is mandatory for the applicants to appear for any one of the exams among CAT/ XAT/ GMAT. |
MICAT | The candidates will also have to appear for the MICAT exam, where the candidates will have to go through 3 sections. MICAT will be conducted in 48 cities across India. |
GE & PI | The candidates will be shortlisted for the GE & PI, based on their performance in CAT/ XAT/ GMAT, and MICAT exam. The GE & PI will be conducted in Ahmedabad, Bengaluru, Delhi, Kolkata or Mumbai. |
Merit List Preparation | The final merit list will be prepared based on the candidate’s overall performance in CAT/ XAT/ GMAT, MICAT, GE, and PI. |
MICA Ahmedabad Placements 2024
The placement process for the academic year 2023-24 achieved a 100% success rate, with all students securing job offers. The highest package offered was ₹35.50 LPA, while the average and median packages stood at ₹19.21 LPA and ₹18 LPA, respectively. The FMCG sector dominated the placements, offering the highest number of opportunities and the top package during MICA Ahmedabad's 2024 placement season.
MICA Placement Report 2024: Key Highlights
Here are the main highlights of MICA Ahmedabad's placement performance over the past two years:
Particulars | Placement Statistics (2023) | Placement Statistics (2024) |
---|---|---|
Average Package | ₹20.09 LPA | ₹19.21 LPA |
Top 50 Average Package | N/A | ₹26.61 LPA |
Top 25 Average Package | ₹31.43 LPA | ₹29.90 LPA |
Top 100 Average Package | N/A | ₹23.12 LPA |
Highest Package | ₹36 LPA | ₹35.50 LPA |
Median Package | ₹19 LPA | ₹18 LPA |
Students Appeared for Placements | 173 | 195 |
Placement Rate | 100% | 100% |
Number of Companies | 70+ | N/A |
Top Sector | Analytics, BFSI, and Consulting | FMCG |
Popular Recruiters | Atlassian, Amazon, Deloitte | ITC Limited, Accenture, IBM |
MICA Ahmedabad Cut Off 2024 - Expected
Test | Overall Percentile |
---|---|
CAT | 80 |
XAT | 80 |
GMAT | 80 |
To qualify for MICAT, candidates must meet the minimum cut-off mentioned above. In addition, they must also achieve a minimum MICAT score to be considered for the final selection process.
MICA Ahmedabad Campus Facilities
MICA Ahmedabad, also known as the Mudra Institute of Communications, is a premier institution in the field of communication management. Here are some details about the MICA Ahmedabad campus:
-
Location: MICA is located in Shela, Ahmedabad, Gujarat, India.
-
Campus Infrastructure: The MICA Ahmedabad campus is equipped with modern infrastructure and facilities, including state-of-the-art classrooms, auditoriums, a well-stocked library, media labs, and recreational spaces.
-
Hostel Facilities: MICA provides on-campus hostel facilities for both male and female students. The hostels are equipped with necessary amenities and create a conducive environment for learning and collaboration.
-
Library: The institute has a well-stocked library with a vast collection of books, journals, and research materials related to communication, marketing, and management.
-
Classrooms: MICA's classrooms are equipped with modern teaching aids and technologies to facilitate an interactive and engaging learning experience.
-
Media Labs: Given its focus on communication, MICA has advanced media labs where students can hone their skills in various aspects of media and communication.
-
Amphitheatre: The MICA Ahmedabad campus includes an amphitheater for various cultural and academic events, providing an open space for gatherings and performances.
-
Cafeteria: MICA has a cafeteria where students can dine and interact. It serves a variety of food options to cater to different tastes.
-
Recreational Facilities: The MICA Ahmedabad campus provides recreational facilities such as sports grounds and spaces for extracurricular activities.
-
Green Campus: MICA Ahmedabad is known for its lush green campus, creating a serene and pleasant environment for students.
MICA Ahmedabad Hostel For Male & Female - Fee ₹1.78 l
Life at MICA Ahmedabad
At MICA Ahmedabad, the day typically commences at 8:30 am and continues until the evening, punctuated by a lunch break and brief intervals between classes. The institute places a strong emphasis on punctuality, valuing the time of both students and faculty members. MICA provides a memorable hostel experience, with each building fostering its own tight-knit community. Separate accommodations are available for juniors and seniors, with shared rooms for juniors and single rooms for seniors. Hostel life is vibrant, with celebrations for every festival and a continuous array of extracurricular events designed to engage students.
MICA Ahmedabad Scholarships
MICA offers scholarships to deserving, meritorious, and financially needy students to help alleviate the burden of high education costs. These scholarships are awarded annually based on academic performance and family income and are available for students pursuing the following programs:
- Post Graduate Diploma in Management (Communications) [PGDM(C)]
- Post Graduate Diploma in Management [PGDM]
- Post Graduate Certificate Programme in Crafting Creative Communications (CCC)
The scholarship selection process is thorough and merit-cum-means-based.
Eligibility Criteria
Applicable to both PGP and CCC programs:
- Family Income: Should not exceed ₹10 lakhs per annum.
- Academic Performance: Minimum CGPA of 3.00 and at least 80% class attendance in the first year (for PGP-2 students).
- Additional Achievements: Consideration for state, national, or international-level competition winners.
- Financial Documentation: Scrutiny of Income-Tax Returns and bank statements of all earning family members for the last three years.
- Justification: A brief statement explaining the reason for applying (separate justification required for Equity Scholarships).
- Family Background: Overall financial and social circumstances.
Selection Process
- Announcement: Notification to students inviting scholarship applications.
- Preliminary Screening: Evaluation of applications and financial documents based on the set criteria.
- Interviews: Interaction with shortlisted candidates by the Scholarship Committee (comprising MICA faculty and staff).
- Recommendations: Final recommendations by the Committee.
- Notification: Official communication to the selected students.
Scholarship Details
- Number of Scholarships: Between 25 to 30 scholarships are awarded annually, covering PGP-1, PGP-2, and CCC programs.
- Breakdown:
- PGP-1: 11 to 13 scholarships.
- PGP-2: Up to 12 scholarships.
- Coverage: Scholarship amounts range from 25% to 100% of tuition fees.
Equity Scholarship
- Sponsored by Prof. Bikram Bindra (MICA's Adjunct Faculty).
- Eligibility: 1 or 2 students from PGP-1 representing minority groups based on religion, ability, sexual orientation, or gender identity.
- Sponsorship Amount: Up to ₹5 lakhs per student.
Note: Final discretion to award scholarships lies with MICA Management.
MICA Ahmedabad Faculty
In collaboration with SAGE Publication, the MICA Faculty has launched the Journal of Creative Communications (JOCC), an international peer-reviewed academic journal supported by MICA. The institute boasts of a total of 31 Full-time faculty members, in addition to 13 Adjunct Faculty and visiting faculties from academic and industrial backgrounds.
Falguni Vasavada-Oza, Professor and Area Leader of Strategic Marketing, has been invited three times as a TEDX Speaker to discuss topics such as Body Positivity, Rethinking Happiness, and Breaking Stereotypes. She has been featured as Women of the Week by CNBC Bazaar and Zee24Kalak. Dr. Vasavada-Oza received her doctorate from Ph.D., Sardar Patel University in 2009. Other faculty members, such as Anita Basalingappa, Professor and Chairperson of Online Programs, have affiliations with the Indian Institute of Management, Ahmedabad, and have received the Dr. D. C. Pavate Visiting Fellowship at Judge Business School, University of Cambridge, UK.
MICA Ahmedabad FAQs
Q: What is the format for MICAT and GE-PI at Mudra Institute of Communications Ahmedabad?
A. MICAT is a Computer-Based Test (CBT) designed to assess analytical and verbal ability, logical reasoning, divergent thinking, written communication skills, creativity potential, and general awareness about contemporary social and industry-related issues. GE-PI consists of a team-based evaluation process followed by interactions with the candidates to assess their suitability for Creative Leadership in Strategic Marketing and Communication driven industry sectors along with other required traits. There is no screening after the GE, and all candidates who have appeared for GE will appear for the Personal Interview. No prior preparation is required for PI.
Q: How can I prepare for MICAT and GD-PI at MICA Ahmedabad?
A. The MICAT is a comprehensive test that assesses analytical and verbal ability, logical reasoning, convergent and divergent thinking, written communication skills, creative potential, and general awareness about contemporary social and industry-related issues. GE and PI consist of a series of interactions with the candidates to assess their suitability for the Strategic Marketing and Communication driven industry sectors. No prior preparation is required for PI.
Q: Does MICA Ahmedabad offer student exchange and learning programs with foreign universities?
A. Yes, MICA has collaborations with many international management and communication institutes.
Q: What are the other extracurricular activities at Mudra Institute of Communications Ahmedabad?
A. The institute encourages students to participate in extracurricular activities for holistic growth. There are a number of formal and informal student-run committees at MICA that organise events throughout the year.
Q: What online programs does MICA Ahmedabad offer?
A. MICA provides multiple online programs such as Advertising Management & Public Relations, Market Research & Data Analytics, Digital Marketing & Communication with Specialisations, Digital Marketing, Managing Brands & Marketing Communication, Media & Entertainment Management, Business Management, Sales & Marketing Communications.
Q: Does MICA Ahmedabad have any international collaborations?
A. Yes, MICA has international and domestic collaborations with institutions such as Queensland University of Technology, Australia, School of Communications Arts, Bangkok University, Thailand, Graduate School, Bangkok University, and School of Communications, Nanyang Technological University (NTU), Singapore. These collaborations focus on faculty, joint research, and student exchange.
Q: What are the Leadership & Management Development programs offered by MICA Ahmedabad?
A. MICA Ahmedabad offers Leadership & Management Development programs designed for the assessment of learning and development needs of the client with clear objectives & outcomes. Some of the top league, corporate houses, and public sectors which have worked with MICA include Infosys, Pacifica, TATA Motors, TCS, USHA, Amway, Adani Wilmar.
Q: What are the opportunities given to the students for research work at MICA Ahmedabad?
A. MICA has three functioning bodies that provide connections, plans to the students for research works. These committees are MICAMINDS, MLS & MICA Research. These bodies simplify dissemination, assimilation projects, case studies, and lectures. All these student-run committees ensure that the graduate students of the MICA are aware of market industry realities.
Q. Is MICA Ahmedabad a good college?
A. Yes, MICA Ahmedabad is considered to be one of the top management institutes in India, highly regarded and recommended for pursuing various PG Diploma courses in management. MICA is well-known for its excellent placements and infrastructure, consistently maintaining a 100% placement record each year.