Institute Of Marketing & Management [IMM], New Delhi Overview

Institute of Marketing & Management (IMM), Delhi, was established in 1969 and has a proud 53-year history of excellence, placing it among the select few prestigious B-schools in India. IMM, Delhi, offers both degree and postgraduate diploma programs in the field of Management and has been recognized with six Awards of Excellence for its innovative practices. The institute offers a unique PGDM Program with dual specialization that incorporates Artificial Intelligence and Machine Learning. IMM's PGDM program places a strong emphasis on three core areas: academic excellence, personal values, and social responsibility. This two-year, full-time Post Graduate Diploma in Management (PGDM) is approved by the All India Institute of Technical Education (AICTE), Ministry of Education, Government of India.
IMM provides multiple opportunities for summer internships to its students, and admission to the PGDM program is based on valid scores from exams like CAT, MAT, XAT, ATMA, CMAT, or IMM's own assessment.

The institute has achieved remarkable placement success, with the highest international salary package reaching INR 21 LPA, while the domestic package was competitive. The average salary offered to students was INR 16.25 LPA. Top-tier companies like Nestle, HCL, ZARA, Pantaloons, SpiceJet, Jio, United Colors of Benetton, Reliance, and others are among the prominent recruiters.
IMM has established special partnerships with Union Bank of India, IDFC First Bank, and NBFCs, enabling students to access Collateral-Free Loans of up to 7.5 Lakhs. Repayment of these loans begins six months after completing the course and can extend for the next 5-10 years.

The Institute of Marketing & Management (IMM) has garnered recognition through 9 Awards of Excellence for its innovative practices. Below are the details of these accolades:

1. India's Inspirational Brands & Leaders 2022
2. ArdorComm - Higher Education & EdTech Awards 2022
3. Top 10 Sales & Marketing Colleges in India 2022 Award
4. AIMS Innovation Award
5. Economic Times Most Promising Brand 2021
6. Media Innovator Award for 'Best Marketing Education Institute 2021'
7. Top & Most Innovative Private Business School 2021
8. Outstanding Performance in Virtual Knowledge Delivery During the Pandemic
9. Excellence in Digital Education and Innovation 2021

These awards reflect IMM's commitment to excellence and innovation in the field of education and are a testament to its outstanding contributions.

Institute of Marketing & Management Courses

IMM Delhi offers 2Year Full Time PGDM Program with dual Specialization infused with Artificial Intelligence & Machine Learning. Mentioned below are the details for the same:

To be eligible for admission, applicants should have completed their graduation with a minimum aggregate of 50% marks and must have a valid score in either CAT, MAT, XAT, ATMA, CMAT, or the IMM Entrance Test.

The program has an intake of 180 students and spans a duration of two years.

Additional information: This program incorporates the latest advancements in technology and learning, including Data Science, Machine Learning, Design Thinking, Metaverse 2.0, and programming languages such as Python and R.
Furthermore, IMM offers a Live Online Certification Program in collaboration with esteemed international partner institutions based in New York, USA, and London, UK.

Admission to the Institute of Marketing & Management (IMM) involves the following steps:

1. Complete the online application form on the official website, "https://immindia.edu.in," or submit it in person at the campus.
2. Pay the application fee of INR 900/- through the online mode.
3. Provide the necessary documents, including your 10th, 12th, and graduation certificates.
4. Submit your CAT, MAT, XAT, ATMA, CMAT, or GMAT scores as applicable.
5. Participate in the IMM PGDM GD/PI (Group Discussion/Personal Interview) process.
6. If selected by the IMM Admission Committee, follow the admission registration procedure.
7. Candidates with work experience will be given preference in the selection process.

This outlines the steps for admission to IMM and the importance of work experience in the selection process.

Selection for admission is based on merit and performance in the following examinations:

• Common Admission Test (CAT)
• Management Aptitude Test (MAT)
• Xavier Aptitude Test (XAT)
• AIMS Test for Management Admissions (ATMA)
• Common Management Admission Test (CMAT)

Applicants who meet the shortlisting criteria will be invited to participate in a Group Discussion, which will be followed by a Personal Interview as part of the selection process.

The Institute of Marketing & Management (IMM), Delhi, operates a dedicated training and placement cell that plays a pivotal role in guiding students toward successful placements. This placement cell is closely mentored by prominent corporations and esteemed business leaders. IMM conducts a variety of training sessions to prepare students for the job market, including mock interviews, group discussions, industry interactions, summer internships, and pre-placement talks.

IMM takes steps to ensure that recruiters have the opportunity to provide students with pre-placement talks, allowing them to address any queries related to the job profile and career prospects. Here are some noteworthy placement highlights at IMM:

Placement Details:

• No. of Companies Contacted: 392 
• No. of Companies Visited Campus: 107 
• No. of Companies Students Placed with: 84 
• No. of Offers Made: 2-4 companies per student 
• No. of Domestic Placement: 97 
• Number of MNC’s Visited: 37 
• No. of Students securing Pre-placement:27