Prestige University, located in the vibrant city of Indore, is renowned for its commitment to excellence in education and innovation. As one of the leading institutions in India, it offers a diverse range of academic programs designed to prepare students for the dynamic global business environment. With state-of-the-art infrastructure, a faculty of industry experts, and a focus on experiential learning, Prestige University creates a nurturing ecosystem for aspiring professionals. The university’s emphasis on holistic development and its robust academic structure make it a prime destination for students seeking to thrive in their chosen fields.
The Growing Importance of E-Business
E-businesses and traditional companies undergoing digital transformation increasingly demand professionals with specialized skills to navigate the complexities of the digital landscape. According to a McKinsey report on “Digital India: Technology to Transform a Connected Nation” (2019), the projected GDP from core digital sectors, along with additional output from the digitization of non-core sectors, is expected to reach $350-500 billion by 2025. This surge highlights the critical role digitalization plays in India’s economic future. Additionally, a NASSCOM report (2020) anticipates the demand for digitally skilled non-core IT professionals to rise to 120,000-150,000 by 2024, signaling a significant gap in the workforce. Moreover, 54% of organizations in a joint Capgemini and LinkedIn survey acknowledged that a shortage of digital talent is hampering their transformation efforts. These trends demonstrate the urgent need for specialized education in e-business, which Prestige University’s MBA program is designed to address.
Industry Perspectives on the E-Business Skills Gap
Industry leaders have consistently highlighted the gaps in the skillsets of recent graduates entering the e-business and digital transformation space. The Ex-Global Business Head for Digital Banking at Polaris FT and former Executive Director at Citi remarked, “Graduates lack basic project management skills like Agile, Value Stream Mapping, the ability to define and manage project risks, and prioritize.” Similarly, a Senior Product Manager at Walmart noted the importance of cross-functional expertise, stating, “Product management is the most coveted role in any tech firm. Understanding both management skills like stakeholder communication, expectation management, and market research, along with technical knowledge of design, UX, digital KPIs, data competency, and testing, is critical.”
MBA in E-Business at Prestige University
Prestige University’s MBA in E-Business is designed to equip students with the specialized knowledge and skills needed to thrive in today’s digital economy. The program focuses on blending core business principles with cutting-edge digital technologies to help students navigate the evolving landscape of e-business. Spread across six semesters, the industry-relevant curriculum offers a comprehensive approach that combines theoretical learning with practical applications. Through internships and capstone projects, students gain hands-on experience, preparing them to meet the challenges of the real world.
The program’s objectives include enabling students to leverage deep domain and technical expertise to drive meaningful change within organizations. They will also learn to design end-to-end tech-product strategies and develop innovative tech-based solutions that align with modern business demands. Additionally, the curriculum is designed to prepare graduates to build future-ready organizations capable of thriving in a digital-first world.
Employment Scope and Career Opportunities
Graduates of Prestige University’s MBA in E-Business are well-positioned to pursue careers across a broad spectrum of industries. The skills acquired through the program are highly sought after in sectors such as Product Management, IT firms, Digital Marketing, Project Management, and Analyst Firms. The program’s structure allows students to build domain expertise, particularly in the last two semesters, by choosing one of three super-specialization tracks: Product Management, Digital Transformation, or Revenue Management. These focused tracks enable students to tailor their education to their career goals, ensuring they are equipped with the precise skills needed for specialized roles in the e-business ecosystem. At the entry level, an E-Business professional can expect to earn a median salary of ₹7.35 LPA, reflecting the strong demand for digital expertise in today’s marketplace.
Admissions Now Open for the MBA in E-Business
Prestige University’s MBA in E-Business is the ideal program for individuals seeking to build a dynamic career at the intersection of business and technology. With a curriculum designed to address the growing demand for digital expertise and practical experience in the field, graduates are prepared to thrive in a rapidly evolving marketplace. Whether your interest lies in product management, digital transformation, or revenue management, this program provides the skills and knowledge to succeed. Admissions are now open for the upcoming intake, offering aspiring professionals the chance to enroll in a future-focused program that promises to shape the leaders of tomorrow. To apply or for more information, click here.