In the fair, products of companies like Mahindra & Mahindra, Paradeep Phosphates Ltd. (PPL), ICICI Lombard and Piaggio were showcased. Care was taken to ensure that all the showcased products were ones that were specifically targeted at the rural consumer. At the same time, social concepts like public health and hygiene, sanitation and education were promoted by the volunteers of RMAX through various games that were conceptualised by them. An educational video provided by UNICEF was also shown during this event.
Mr Sachin, the local sarpanch of Tangi praised the students of XIMB for undertaking such an initiative. Mr Raj Kishore, an ex-MLA from the area, proclaimed the event as ‘a re-emergence of social responsibility among the current youtha.