While giving information about the training Prof Niraj Kumar, Coordinator of the program said that aUsing media effectively is probably the only possible way to meet the information need of citizens who are now more aware and concerned about the forests and environment related issues. And these foresters being the only custodians of forests and wild life in the country are expected to be the media savvy. This training has been tailor made for such officers considering not only their needs but also their limitations of being the part of government system in interacting with media as wella.

Mr SC Mohanty, the Principal Chief conservator of forests of Orissa while delivering the inaugural address said that aMedia is a part of our life and we need to work closely with them.a He lamented that most of the times officers behave like bureaucrats and do not behave like professionals. If we work as a professional we will find media people are our friends and reliable. He requested officers to do the introspection and find the answers of questions like, why forest issues are not covered well. Why media is considered a threat? Why are we not so important for the society are that media blackens us?

During the inauguration, Prof Winfred William, the Dean Academics of XIMB emphasized that only doing good work will not serve the purpose and we need to develop the skills of sharing your accomplishments will people around. Now, we canat rely on the principle that our work will speak for themselves we need to take the help of media. And being a government servant one needs to extra-careful because of the accountability and responsibility they hold.

Discuss here:

Share your thoughts or leave a comment.

Write Comment