The panelists for the topic ‘unleashing the
power of film tourism‘, a session held at The Renaissance Hotel, Powai, as a
part of the FICCI Frames event, included eminent personalities like Richard
Bale, Mike Ellis, Thomas Vajda, Collin Burrows, Mukesh Bhatt and Uday Singh.
The session kicked off with the discussion
on the importance of film tourism.
Film Tourism in a nutshell, could have
positive as well as negative impacts. Its upto the director and the movie crew,
as to how to showcase it, to show the best of the place or on the other hand,
whether to show the worst of the place.
As pointed out by the panelists, the box
office in Asia Pacific has been blooming. New Zealand is said to be one of
those countries who has really embraced the idea of film tourism. Also some of
the movies that really did make a huge impact at the box office included:
Gone Girl – America
Lord of the Rings – New Zealand
Wolverine – Sydney
Life
of PI – Taiwan
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As each speaker spoke one by one, they
collectively thought it was necessary to build up a national film commission in
order to avoid the following problems:
Simplify shooting procedure, providing
suitable Incentives.
Richard Bale, from Canada, who started in
Vancouver about a few decades ago, started with a sense of cost sensitiveness.
He continued to state that Canada is now in a position to provide everyone a
lot of acting talent in the years to come.
Thomas Vajda, from USA, mentioned that
collaborations between America and India were working pretty good and effectively
and that the American office in BKC has been unequivocally working in the best
way towards production. The IIFA awards had been held in USA last year.
Mukesh Bhatt, one of the well-known
producers in Bollywood, who earlier produced in 20 countries, now produced in
close to 34 countries. Speaking of the Indian industry, he says that the world
has opened up its arms towards Bollywood. Though we lack in terms of budget, we
can and still could go miles and miles ahead with respect to film tourism.
One of the major points that Bhatt noted
out was the fact being that Indians majorly decided on their vacationing trips
based on what they see in movies, the places, the locations, the sceneries they
see when they watch movies and others. Bollywood makes a poor man visit places
that he normally cannot afford.
Bhatt,
who happens to be 68 films young, says that just like every coin has two sides,
the Bollywood industry is corrupt with numerous cases of manipulations. ‘I do
not work with stars because I do not want to go through the agony, I would
rather shoot abroad.’
He expressed his view about the film
commission stating that if there is one, it would be a partnership between the
government and the guild.
Collin Burrows, From UK stated that it was
difficult shooting in a country like India.
India, with its various norms and unwanted
lengthy procedures, was a tough place to work in.
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