The topic for this case study is :
“New avenues for revenue generation for GoAir”
Few Pointers : Concentrate on innovative ideas. Things like baggage tags, in-flight shopping, advertisement on tickets etc are already there. Think of the flying experience right from buying the ticket to checking out at the airport.Identify the gaps and come up with mind blowing ideas which will make an impact on the user without interfering with his flying experience.
The thread will be observed by GoAir marketing officials and they will declare the winner based upon the following criteria :
1> Innovation
2> Clarity of presentation of ideas
3> Practical Feasibility
4> Expected Revenues
So wear your thinking hat and submit your ideas quickly , nahi to kahoge mera idea kisi aur ne chura liya!!!
Do visit http://www.goair.in to know more about GoAir.
Terms and Conditions:
1) You have to be an Indian Resident
2) The prizes are non transferrable
3) You are 18 years or older in age