Teams from ICMR win awards in International case studies

The Starbucks case highlights the problems specialty coffee retailer Starbucks faces due to rapid expansion, falling service levels and reduced consumption of expensive coffee in the wake of economic downturn. The case discusses the transformational initiatives implemented at Starbucks to revive the brand and bring the customers back to the stores.

The Tata Motors case is about the acquisition of two iconic British brands a Jaguar and Land Rover – by Tata Motors, marking the Indian companyas entry into the premium segment of the automobile market. The case discusses the acquisition and details how Tata Motors financed the US$ 2.3 billion deal.

The case study aTrevor Field and the PlayPumps of Africaa, written by Prof. Debapratim Purkayastha won the first prize in the Oikos Global Case Competition 2009 (Social Entrepreneurship track), organized by Oikos International, University of St. Gallen, Switzerland. The case highlights the challenges faced by a social entrepreneur in providing a business solution for a social problem in an ecosystem that is not very favorable for social entrepreneurs.