The event is a brainchild of the faculty at the EABS, Dr T Prasad who conceptualized the Mandi initiative to help students understand and discover management wisdom. The educational toys made by Navnirmiti aim to help students learn and innovate. Navnirmiti caters to providing children from the slums, tribal children and children from special schools, an opportunity for better education. All the efforts and funds collected by the students at the Mandi day which amounted to Rs 45000 were channelized towards the cause that Navnirmiti stood for.