SNAP your fingers on Dec 20

You can get cracking on filling out your schedule for this December. The official Symbiosis National Aptitude Test (SNAP) test website still carries last year’s date while the Symbiosis Institute of Business Management (SIBM), Pune website has all the details regarding this year’s test which will be held on December 20. Let’s not split hairs here though and take in all the details for this year’s SNAP test which is accepted at all the Symbiosis institutes of management.

Online registration begins: August 24, 2009

Announcement advertisement will be released: September 6, 2009

Last date of online registration: November 27, 2009

Examination date: December 20, 2009

Information about MBA application form dates is usually released first as an advertisement in a national newspaper. B-schools also cite this is as a reason for charging application form fee even when they don’t conduct individual entrance tests and accept scores of tests such as CAT, XAT and GMAT. And here we have a case of information first being released on the internet and the date for the announcement advertisement is also specified. Interestingly enough, even Coca Cola’s latest campaign will be launched online before being released in the traditional media, as reported in today’s Business Standard.