Also present at the event, were the CEOs of various radio channels in Maharsahtra. Discussions ranging from content, to marketing strategies and future of Indian radio were debated and the competitors laid forward their opinions. Mr M Sebastian, MD Worldspace Satellite Radio spoke the impact worldspace will have in India aPeople want to listen to music without commercials; this medium will be proof that satellite radio is the fastest moving category where live topics will be discusseda. Mr Jayyant Bokhare, COO of Radio Indigo defined the meaning of his communication channel by stating aRadio is the only medium that allows you not just be passionate but even creative about ita. He also discussed the legalities, content regulation branding as well as technological integration that is being explored.
Nisha Narayanan, Project Head of S FM, spoke on attrition, bidding avenues in radio, branching out into different tiers of city and encouraged the young audience to join this exciting and growing medium. Verhnon Ibrahim, National Programming Head of Radio One, Mr Abraham Thomas, COO of Red FM, Mr Nirupam Sonu, VP Programming, Big 92,7 FM and Ms Aporva Purohit CEO of Radio City, President AORI gave an insight to the radio world besides Radio jockeys. aThe business aspect is something most of us are unaware of and this is important for usa said Srujani Dasgupta an MBA.
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