Inspite of being an Italian national Mr. Pelle considers himself half-Indian on account of spending a considerable time here in India for his assignment with PVM India.
He started off with his understanding of the emerging markets and where he saw them in the future. Dwelling on the turning point in the evolution of these countries he touched upon technological developments and political changes.
Mr. Pelle who is also the Chief Operating Officer for Russia and South Asian Operations brought out facts and figures which supported his analysis about the emerging markets. Being a strong marketer and an advertising strategist made him compare the product customization that business players had adopted for emerging markets. He explained this through advertisement clippings of Garnier Fructis, Sunsilk, Wrigley’s Orbit, Polo, Happydent Protex, Happydent White, Choromint and Chloroalit. The adaptation of Chrolomint to the Indian markets was also understood through the “Doobara Mat Poochana” campaign involving retailers. This had helped Perfetti brands have high recall among retailers and helped in improving overall sales.
He also touched upon the analysis of the Goldman Sachs report of the BRIC countries and spoke at length on the USP of each of these countries. The session was indeed insightful and showed a new perspective to the students.