Cerebration is a global business challenge, organized annually by NUS Business School, Singapore. It is essentially a hybrid of a business plan and business case competition and looks to combine the best elements of both. At the heart of the competition are real life case studies of four leading Singaporean companies that are focused on international expansion. These cases profile the strategic, operational, people and financial aspects of the company and look to give teams a comprehensive understanding of the organization.
Every participating team was supposed to select a case and choose a target market (country) for the respective case. The competition was a three stage evaluation process with the detailed feedback from the judges to align our output with the case sponsor’s expectations. The semi-finals and finals provide an opportunity to the top 8 teams to enjoy an all-expenses paid trip to Singapore where they will present their findings and business plans to the CEO/top management of their chosen company in addition to a panel of leading industry experts.
Team members of SJMSOM, IIT Bombay (Batch 05-07):
1. Gaurav Mittal
2. Prafull Kumar Mittal
3. Abhishek Mani
4. Suman Koduri
The case involved preparing entry Strategy for Cerebos Pacific Ltd. in any market across the globe. Team Shoonya prepared Entry Strategy into India. Cerebos Pacific Ltd is a leading FMCG company manufacturing Essence of Chicken , other Traditional Chinese Medicines and Western Foods like Coffee, gravies and cooking aids
Website: http://www.nus.edu.sg/cerebration/
Aggregate participation statistics:
- No. of teams: 641
- No. of Universities: 117
- No. countries: 31
Below is the list of some of the major B-schools which were in the fray:
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Region |
Major Participating Business Schools |
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America |
1. Columbia Business School, Columbia University |
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2. Graduate School of Management, University of California (Davis) |
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3. Haas School of Business, UC Berkeley |
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4. Johnson Graduate School of Management, Cornell University |
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5. Jones Graduate School of Management, Rice University |
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6. Kellogg School of Management, Northwestern University |
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7. Leeds School of Business, University of Colorado at Boulder |
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8. Sloan School of Management, MIT |
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9. Tuck School of Business, Dartmouth University |
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10. University of Washington Business School |
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11. Yale School of Management |
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Canada |
12. Queens School of Business, Queens University, Canada |
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13. Richard Ivey School of Business, University of Western Ontario |
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Europe |
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14. ESSEC Business School, Paris, France 15. Instituto de Empresa, Spain |
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16. Judge Business School, University of Cambridge, UK |
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17. London Business School, UK |
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18. Said Business School, Oxford University, UK |
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19. Stuttgart Institute of Management and Technology, Germany |
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20. Warwick Business School, Warwick University, UK |
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Africa |
21. Graduate School of Business, University of Capetown, South Africa |
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Asia Pacific, Australia, NZ |
22. Asian Institute of Management, Manila, Philippines |
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23. Chinese University of Hong Kong, China |
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24. College of Business Administration, University of Philippines |
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25. Faculty of Business and Economics, University of Hong Kong, China |
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26. Faculty of Management Studies, Delhi University, India |
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27. Indian Institute of Foreign Trade, India |
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28. Indian Institute of Management, Ahmedabad, India |
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29. Indian Institute of Management, Bangalore, India |
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30. Indian Institute of Management, Calcutta, India |
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31. Indian Institute of Management, Indore, India |
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32. Indian Institute of Management, Kozhikode, India |
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33. Indian Institute of Management, Lucknow, India |
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34. Indian School of Business, India |
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35. Nanyang Business School, Singapore |
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36. NUS Business School, Singapore |
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37. S.P Jain Institute of Management and Research, India/Dubai |
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38. XLRI School of Management, India |
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Competition Structure
Phase I: Out of 641 teams top 48 teams were selected on the basis of the executive summary.12*4 teams for each of the four B-Plans were selected
Phase II: Then in the next phase top 24 teams were selected on the basis of detail Business plan. 6*4 teams for each of the four B-Plans were selected
Phase III: Revision in B-Plan based on the feedback provided by the company, Cerebos Pacific Limited and Hewitt Associates, Knowledge partner for the event. Then on the basis of revised B-Plan top 8 teams were selected 2*4 teams for each of the four B-Plans were selected
For the next phase these 8 teams will fly to Singapore where the Grand Finale of the NUS MBA Global Business Case Challenge -Cerebration will be held on 27th March, 2006 at ‘The Raffles City Convention Center’ Singapore.
The total prize money at stake is SD 30000
SJMSOM IIT Bombay will be sharing the dais with the following teams from all over the world:
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S. No. |
Team name |
School |
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1 |
Beautiful Minds |
Jesse H Jones Graduate School of Management, Rice University, USA |
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2 |
Shoonya |
Shailesh J Mehta School of Management, India |
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3 |
The Positives |
SP Jain Institute of Management and Research, India |
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4 |
RSM Rotterdam |
RSM Erasmus University |
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5 |
Team HEC Montreal |
HEC Montreal, Canada |
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6 |
Magic Purple |
Kellog School of Management, USA |
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7 |
Braincraft |
Instituto de Empressa, Spain |
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8 |
VISM |
GISM, IUJ Japan |