Cerebration is a global business challenge, organized annually by NUS
Every participating team was supposed to select a case and choose a target market (country) for the respective case. The competition was a three stage evaluation process with the detailed feedback from the judges to align our output with the case sponsor’s expectations. The semi-finals and finals provide an opportunity to the top 8 teams to enjoy an all-expenses paid trip to
Team members of SJMSOM, IIT
1. Gaurav Mittal
2. Prafull Kumar Mittal
3. Abhishek Mani
4. Suman Koduri
The case involved preparing entry Strategy for Cerebos Pacific Ltd. in any market across the globe. Team Shoonya prepared Entry Strategy into
Website: http://www.nus.edu.sg/cerebration/
Aggregate participation statistics:
- No. of teams: 641
- No. of Universities: 117
- No. countries: 31
Below is the list of some of the major B-schools which were in the fray:
Region |
Major Participating Business Schools |
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1. |
2. Graduate |
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3. |
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4. |
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5. |
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6. |
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7. |
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8. |
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9. Tuck |
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10. University of |
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11. |
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12. Queens School of Business, |
13. |
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14. 15. |
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16. |
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17. |
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18. Said |
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19. Stuttgart Institute of Management and |
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20. |
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21. Graduate |
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22. Asian |
23. Chinese |
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24. |
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25. Faculty of Business and Economics, |
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26. Faculty of Management Studies, |
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27. Indian Institute of Foreign |
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28. Indian |
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29. Indian |
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30. Indian |
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31. Indian |
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32. Indian |
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33. Indian |
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34. Indian |
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35. |
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36. NUS |
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37. S.P Jain Institute of Management and |
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38. XLRI |
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Competition Structure
Phase I: Out of 641 teams top 48 teams were selected on the basis of the executive summary.12*4 teams for each of the four B-Plans were selected
Phase II: Then in the next phase top 24 teams were selected on the basis of detail Business plan. 6*4 teams for each of the four B-Plans were selected
Phase III: Revision in B-Plan based on the feedback provided by the company, Cerebos Pacific Limited and Hewitt Associates, Knowledge partner for the event. Then on the basis of revised B-Plan top 8 teams were selected 2*4 teams for each of the four B-Plans were selected
For the next phase these 8 teams will fly to
The total prize money at stake is SD 30000
SJMSOM IIT Bombay will be sharing the dais with the following teams from all over the world:
S. No. |
Team name |
School |
1 |
Beautiful Minds |
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2 |
Shoonya |
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3 |
The Positives |
SP Jain Institute of Management and |
4 |
RSM |
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5 |
Team HEC |
HEC |
6 |
Magic Purple |
Kellog |
7 |
Braincraft |
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8 |
VISM |
GISM, IUJ |