Cerebration – the flagship event of the National University of Singapore, (NUS) Business School, is a global business plan competition where student teams from top business schools compete to provide solutions to real-life business cases, provided by corporate sponsors. This entirely student-run event, spanning 4 rounds of competition, will culminate with the final on Saturday, October 15th 2011 at the University Cultural Centre (UCC), Kent Ridge Campus.
Presently in its 7th edition, the competition has evolved from being one for primarily Singaporean companies to its current avatar of putting forth business issues with a global perspective from multi-national industry heavyweights. Carrying the legacy forward, the event, which has a total prize money of S$20,000 has drawn unprecedented participation, with 575 registered teams from more than 100 schools from around the world, forming the initial pool of entries. In Round 1 of the competition, 42 teams were selected from the initial pool. Their detailed business plans are being evaluated to pick the 6 semi-finalists 2 representative teams for each of the 3 sponsored cases. These 6 teams will be flown down to Singapore for an all-expenses-paid trip, where they will present their business plans and also get a chance to meet with representatives from their corporate case sponsors.
From these 6 semi-finalists, 3 would be chosen as finalists, who will then be given 24 hours to modify their plan to include a solution for a twister provided to them by the case sponsors themselves. These 3 teams will then present on an epic final day to an elite panel of judges consisting of the Deanery of the NUS Business School, executives from corporate partners as well as leading industry professionals.