Dear readers, we are glad to announce a syndication agreement with Knowledge@Wharton, the premium online journal of The Wharton School, University of Pennsylvania and one of the world’s best sources of insight on business. The agreement allows PaGaLGuY to bring you two of the best and most relevant articles from each fortnightly issue of Knowledge@Wharton, throwing light on areas such as Marketing, Finance, Strategy, Operations, Entrepreneurship and more.
While over time PaGaLGuY has become the most comprehensive website for Indians seeking an MBA admission, a need to provide easily accessible and relate-able stream of business insights that could be understood by MBA aspirants, students, academicians and practitioners alike was always at the back of our mind. Using the resources of Knowledge@Wharton, whose insights are a handiwork of a top-notch team of analytical journalists led by Editor Mukul Pandya and also draw from leading professors of the internationally top-ranked The Wharton School, we aim to take a small step at filling this gap.
Of course, you could visit Knowledge@Wharton yourself and read all the content there for free, but on PaGaLGuY we will bring you two selected articles every fortnight that most of you would find resonating with issues you care about and add to your understanding of them.
The first of these articles is already up: Can Twitter promote itself to profitability?
Do give us feedback and suggestions on what areas and subjects you’d like to read about the most and we shall try our best to publish them here.
Enjoy!