The toys are manufactured by an NGO called Navnirmiti. It believes that there are high yield methods and systems in education which can universalise the learning of science and mathematics. Many of these methods are low cost, and even no cost. The toys offer an unprecedented visual approach to mathematics and are perfect tools for sharpening IQ. The event, accounts for nearly 25% of the annual sales of these toys.
The goal of MANDI is twin fold. This exercise in strategizing, identifying key areas in the Mumbai market, devising strategies for demographics and products and implementing them would provide an invaluable lesson to the students in Consumer Behaviour and the finer nuances of personal selling. On the other hand, it would also teach right at the beginning of their curriculum the importance of Corporate Social Responsibility, so that they can become efficient, effective and responsible towards the community. This exercise takes this mantra into the future age when a company’s perception will be based on how it gives back to the community.
The buyers are requested to fill up a specially designed feedback form and the collected data is used by Dr T Prasad, NITIE Faculty and Mandi Mentor for reparing a market report for the gift industry. He feels that the power of MANDI could be further leveraged towards creating a positive impact on the anagement areas of Entrepreneurship, Self development etc. With a vision that is implemented annually, the US based Association for Business Simulation and Experiential Learning (ABSEL) has accepted the research paper written on this theme.
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