The world of business is evolving at an unprecedented pace, driven largely by the explosion of data and technological advancements. The ability to leverage business analytics is no longer a luxury; it is a necessity for organisations striving to stay competitive. MET’s Post Graduate Programme in Empowered Management and Business Administration – Business Analytics program is specifically designed to equip professionals with the skills required to harness the power of data in making informed business decisions.
This two-year intensive program integrates business management with advanced analytical techniques, offering students a pathway to a data-driven career without the need for prior coding or IT expertise.
The Growing Importance of Business Analytics
The demand for professionals with a combination of business acumen and data analytics skills has skyrocketed in recent years. The pandemic has highlighted the importance of data in navigating complex business challenges, from real-time decision-making to long-term strategy formulation. The PGP EMBA-Business Analytics program at MET addresses this need by offering a curriculum that is specifically tailored for business-minded individuals who wish to apply data analytics in their management roles.
The program is designed to be practical and accessible. Unlike other more technical data science programs, it does not require students to have any coding background or IT knowledge. Instead, it focuses on providing the analytical tools needed to understand and utilise business data effectively.
By combining core business management skills with data-driven insights, students gain a comprehensive understanding of how to use analytics to improve business operations and strategic decision-making.
Comprehensive Curriculum Designed for the Modern Business Landscape
The PGP EMBA-Business Analytics program blends traditional management knowledge with the latest advancements in business analytics. The program covers essential business management areas such as marketing, finance, and human resources, while also emphasising the importance of data analysis and interpretation.
The curriculum is spread across four distinct certificates, each building upon the last to provide students with a well-rounded education. Students will develop expertise in using tools such as Advanced Excel, SPSS, Python, SQL, Tableau, and Power BI, which are essential for analysing large datasets and making strategic decisions based on data.
- Certificate I introduces foundational concepts of business management and analytics, including marketing, financial accounting, business ethics, and organisational behaviour.
- Certificate II delves deeper into business analytics tools, covering topics such as AI and machine learning for managers, big data ecosystems, and advanced Excel.
- Certificate III focuses on specialised areas like marketing analytics, finance analytics, and human resource analytics, where students learn to apply data analysis in real-world business contexts.
- Certificate IV completes the program with advanced strategic business analytics topics such as international business and project management.
This comprehensive curriculum ensures that graduates are not only proficient in business analytics tools but also capable of applying these tools in specific business contexts, making them highly attractive to employers.
Why Business Analytics?
Business analytics has emerged as a critical field for organisations worldwide. It involves using data to inform decision-making, optimise business processes, and forecast future trends. By understanding the relationship between data and business strategy, professionals can drive organisational success in the digital age.
The PGP EMBA-Business Analytics program prepares students to take on roles such as:
- Data and Analytics Manager
- Business Intelligence Analyst
- Data Storyteller
- Data Analyst
- Financial Analyst
- Market Research Analyst
The program is designed to meet the growing demand for professionals who can interpret data and turn it into actionable business insights. According to McKinsey, India’s big data analytics sector is expected to grow eightfold by 2025, providing numerous career opportunities for those with the right skills.
A Focus on Holistic Development
Beyond technical skills, MET’s PGP EMBA-Business Analytics emphasises the importance of leadership, communication, and personal growth. The program incorporates key life management skills, such as managing change, emotional intelligence, and strategic leadership.
These non-technical skills are essential for managers who need to make decisions not only based on data but also considering human factors, market dynamics, and organisational culture.
Furthermore, students gain valuable experience through projects, internships, and exposure to industry experts. The program encourages students to think critically about how business analytics can be applied to different areas of management, whether in marketing, finance, or human resources.
Career Prospects in Business Analytics
Business analytics offers a wealth of career opportunities, and the demand for skilled professionals is on the rise. Companies across industries are looking for individuals who can analyse data and use it to shape strategic decisions. From large multinational corporations to startups, the need for business analytics professionals is universal.
Graduates of the PGP EMBA-Business Analytics program are prepared to take on roles in data-driven environments and can expect a wide range of job opportunities in areas such as:
- Strategic Business Analytics
- Data Analytics for Marketing, Finance, and HR
- Business Intelligence
- Financial Modelling
- Data-Driven Marketing
Given the rapid growth of the big data sector, which is projected to reach $16 billion by 2025 in India alone, professionals with expertise in business analytics are expected to be in high demand.
Admissions and Fee Structure
The PGP EMBA-Business Analytics program at MET follows a rigorous admission process to ensure that only the most qualified candidates are selected. Applicants are assessed based on their performance in either the MET Multiple Choice Test (MCT) or any of the recognised entrance exams like CAT, CMAT, GMAT, and NMAT, followed by a Group Discussion (GD) and Personal Interview (PI).
The fee for each certificate is Rs. 1,85,381.50 (plus GST), with a total fee of Rs. 4,37,500 for the first two certificates, which covers the entire program. The fee also includes a laptop, ensuring that students have access to the necessary tools for their coursework.
Final Thoughts: Shaping the Future of Business Leadership with Analytics
The PGP EMBA-Business Analytics program at MET is designed to prepare the next generation of business leaders to navigate the complexities of the digital age. By combining business management skills with cutting-edge data analytics techniques, the program provides students with a comprehensive education that empowers them to make data-driven decisions and lead organisations to success.
This program is perfect for individuals who want to advance their careers in business while gaining expertise in the critical field of business analytics. As the demand for data-savvy professionals continues to rise, the PGP EMBA-Business Analytics program offers a unique opportunity to stay ahead of the curve in the fast-evolving world of business management.
Admissions are open for these programs at MET for the year 2025. To apply or for more information, click here.
You can visit this group to learn more about the various courses offered by the [Official] MET Mumbai PGDM Admissions Query Thread 2025-27