The speaker for the Marketing presentation was Mr Arvind RP of Britannia Industries Ltd. He discussed about the aSTP Processa, along with aHow to Enter a New Market and New Categoriesa. He explained the various challenges involved in entering a market; the methods to be followed while analyzing and identifying the appropriate market, and getting the idea across to the prospective consumers and the various approaches and tools involved in doing so.
The second seminar, organized by the Finance Club was on the theme of aAsset Liability Managementa by banks. The speaker was Mr D Chand, AGM, Risk Management Division, Punjab National Bank. He explained to students the dynamism of the banking industry and the continuous need to evaluate and re-evaluate the performance of its assets and liabilities given the liquidity and interest rate risks that each bank faces. He also elucidated the various methods and tools used by banks at the national and international levels to combat the volatility of the industry.
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