The Post Graduate Programme in Management (Communications) at MICA Ahmedabad, also known as the PGDM-C, is a two-year full-time management program that focuses on the field of strategic communications and media management. The program aims to provide students with a comprehensive understanding of the various aspects of the communications industry, including advertising, digital media, public relations, and brand management.
The PGDM-C program at MICA Ahmedabad is designed to provide students with a strong theoretical foundation in the field of communications, as well as practical skills that can be applied in the real world. The program includes coursework in subjects such as brand management, advertising, digital media, public relations, and research methods. In addition to traditional classroom lectures, the program also includes case studies, group discussions, and other interactive learning activities to help students develop their critical thinking and problem-solving skills.
One of the key features of the PGDM-C program at MICA Ahmedabad is the emphasis on experiential learning. The program includes a number of industry visits and internships, which provide students with the opportunity to gain hands-on experience in the communications industry. This practical experience helps students to better understand the real-world applications of the concepts and theories they are learning in the classroom.
To be eligible for the PGDM-C program at MICA Ahmedabad, students must have a bachelor’s degree in any discipline and must have a minimum of two years of work experience. Candidates are also required to take the MICAT (MICA Admission Test), which is conducted by the institute twice a year. The MICAT is a computer-based test that assesses a candidate’s aptitude, reasoning, and creativity. The exam is divided into six sections: Verbal Ability, Quantitative Ability, General Awareness, Divergent-Convergent Reasoning, Descriptive Test, and Psychometric Test.
The MICA Ahmedabad also provides various scholarships and financial aid options for students to make the education affordable.
Overall, the PGDM-C program at MICA Ahmedabad is an excellent choice for students who are interested in pursuing a career in the field of communications and media management. The program’s emphasis on experiential learning, combined with a strong theoretical foundation, provides students with the knowledge and skills they need to succeed in the industry.
In conclusion, the PGDM-C program at MICA Ahmedabad is a highly reputed program in the field of strategic communications and media management. The program provides students with a strong theoretical foundation and practical skills that can be applied in the real world. The emphasis on experiential learning and the requirement of the MICAT examination make it a challenging but rewarding program for students looking to make a career in communications and media management.
To apply for the MICAT exam, click here. The last date to apply for MICAT-2 is 17th January, 2023.