Marketing Guru, Mr Walter Vieira visits XLRI

The transformation of marketing from just a science to an art form replete with innovation, creativity and intuition is what makes a successful marketer, he said. He also touched upon the golden age into which the BRIC economies are heading, and the challenge marketing faces due to the plethora of products and services available.

Mr. Vieira, known as the Kotler of India, emphasized the importance of a good HR System for success of any marketing strategies. With the concepts of loyalty, roles and responsibilities rapidly changing in this dynamic environment, he advised the budding managers to prioritize their loyalties and to show one virtue that ensures your place in an organization – productivity.

Through thought – provoking & some extremely witty examples ranging from Big Bazaar to Reliance Retail, Mr. Walter explained the innovations these Indian companies have done in Product Design, Pricing, Promotion, Distribution and Public Relations. Interjected by peals of laughter, this talk gave immense insights into the changing world of marketing, and left the students satisfied and ready to “Keep Running”.

Some of the Interesting Lines:

Marketing art involves creativity, innovation, spontaneity and intuition.

Marketing Artist: Why something has to be done?

Marketing Techie: How something has to be done?

When customer has overtaken your salesman in case of knowledge, the battle is lost.

Keep yourself three steps ahead of your most informed customer. Else pack up and go.