Marketing and Branding workshop held at VGSoM, IIT Kharagpur

Prizes worth Rs 10,000 are to be won at ‘Bheja Fry‘, online quiz about linking the daisy chains of brands and logos. A marketing Strategy case in association with Cavin Kare’s Natural Fairever named ‘STRATOsphere‘ will give away Rs 10,000 to the winner and Rs 5,000 to the runner up. The case study competition titles as ‘BlaBla‘ offers prizes worth Rs 15,000 in association with Zee Sports and Voltas.

The guest lectures at the event include Mr Abhinash Mangani, Fortune Park Hotels; Ms Kanan Nabar, Brand Manager-Bingo, ITC Foods, who would talk about the Bingo brand story; Ms Seema Modi, GM, Heinz.