Five teams battled it out for the top position and to represent India in the world finals of the L’Oreal Brand Storm 2007 to be held in Paris later this year. Teams from MICA, IIM-A, IIT-SOM and JBIMS went all guns blazing to impress the judges’ team from L’Oreal which comprised of Mr. Didier Villenueva ,MD L’Oreal India and Ms. Sujata Tyagi , Director HR, L’Oreal India . Every team made a twenty five minute presentation to a packed auditorium comprising of students, corporates and journalists. The audience was held in rapt attention as the teams came up one by one to unveil their global marketing and branding strategy for REDKEN FOR MEN, a hugely successful L’Oreal brand in the USA and Europe.
After all the presentations and the nail biting suspense, the results were announced by Mr. Villenueva. Team “Koesha” from MICA comprising of emerged victorious with a wafer thin margin. They will now represent India in Paris in June at the International Finals of Brandstorm 2007. All in all, Brand Storm 2007 came to be seen as the breeding ground of corporate India’s finest brand managers.