IIM-K: Sanjay Purohit lectures on aDynamic Strategya

Starting with a brief history about Infosys over the years, Mr Purohit noted how important decisions were based on corporate strategies and long term development themes. He remarked that strategies evolve as we travel through time; because the environment is fluid we have to constantly think on the move. Talking more on the business model of Infosys he opined that there are enormous opportunities for the company and that a lot still needs to be done. As an example he mentioned the point about creating a more global workforce; despite Infosys having employees of over 72 nationalities, Indians make more than 95% of it.

Strategies should increase profitability, growth prospects, as well as be sustainable and predictable. These are the principles guiding the corporate strategy of Infosys said Mr. Sanjay. Stressing on the importance of flexibility in tuning the strategies he remarked that aIt is like the capability to change the engine mid-flight over the Atlantica. He also elaborated on the abrand positioninga and abrand image buildinga strategies of Infosys.

Answering to questions from the students Mr. Sanjay elaborated on how the strategic decisions manifested itself in all the important decisions like organizational structure, budgeting practices, corporate intelligence, product portfolio & mix, talent retention & development and also the branding efforts.