In the TBLA contest, participants were invited to present ideas on the theme of ‘Globalization — identifying global growth opportunities for the Tata Group‘. The teams were given the challenge to present a business case on the opportunity for the Tata Group to grow globally, which could be organic or inorganic. The winners were handed over the trophy and cash prize of Rs 1 lakh by Ratan Tata, Chairman, Tata Sons.
Unlike regular quizzes, ETCiti grandmasters had rounds that made participant think rather than just recall. The championship started with the online case study. In the sixth round called ‘stalemate’, teams had to come up with a one-minute strategy on developing an idea. Winners were awarded a Zen Estilo each and Acer laptops and also job offers from Citi.