This 20-chapter book focuses on globalization and its underlying opportunities and challenges. “The book discusses in detail, theories of international trade, international trade patterns, institutional framework, the World Trade Organization and international economic integration,” stated the release.
Further, it elucidates on key functional areas of international business such as international marketing, international human resources, international finance etc. and winds up on contemporary issues as, global e-business, ethics and social responsibility, added the release.
The book claims to have adopted a global perspective and not country specific approach and thus making it apt for readers across borders. The book has integrated multi-disciplinary approach and is presented in reader-friendly manner with examples, illustrations and diagrams, said the statement.
Prof. Joshi’s previous book on ‘International marketing’ by the same publisher is widely used as a core text-book and has been a best-seller, added the release.