I, Debasis Basu Chowdhury, of IIM Ahmedabad 1989 batch, am a Professor of Management at I Business Institute. With Corporate experience of more than 30 years, I will try to provide a guide to help young students to stay relevant and do well in their sphere of work.
Ensuring continuous career growth and success in the swiftly evolving professional landscape is crucial. This comprehensive guide focuses on I Business Institute’s PGDM program, emphasizing career relevance, professional development, skill enhancement, continuous learning, adaptability, industry trends, networking, personal branding, and up skilling. Some of the areas on which the students need to focus on and keep improving are as follows :
1. Continuous Learning:
In today’s competitive landscape, it is important to keep learning to stay relevant. Students need to actively engage in continuous learning through workshops, conferences, and webinars. Enrolling in courses is a key strategy, ensuring acquisition of new marketing and PGDM skills and staying updated on industry trends. I Business Institute provides the right platform to students to keep updating their learning.
2. Networking:
Networking is a key component of building networks to do well in corporate life. I Business Institute emphasizes building a robust professional network. Students cultivate relationships through networking events, online communities, and platforms like LinkedIn.
3. Adaptability:
Adaptability is crucial in the dynamic corporate landscape. Embracing change is a valuable skill, enabling professionals to navigate evolving technologies and methodologies.
4. Skill Enhancement:
Improving skills and Up skilling is key to survival in today’s world. Skills training in emerging areas are needed to increase personal branding. I Business Institute focuses on regular skill assessment and development aligned with emerging industry trends.
5. Mentorship:
Seeking mentorship is encouraged at I Business Institute. Students learn from experienced mentors to navigate their career paths effectively.
6. Stay Informed:
Reading various publication, daily newspapers are necessary to stay informed of current and Corporate affairs. I Business Institute subscribes to various publications, ensuring students stay informed about industry news and research. As a part of continuous leanring, seminars and events are organized to stay updated on the latest industry trends and advancements.
7. Online Learning:
To upgrade knowledge, it is necessary to keep learning including online learning. I Business Institute encourages students to explore online learning platforms like Coursera, Udemy, and LinkedIn Learning for skill enhancement, upskilling and career enhancement . Freely available courses are encouraged to be utilized to continue learning.
8. Build an Online Presence:
Students create and maintain active LinkedIn profiles at I Business Institute, showcasing achievements, engaging in discussions, and demonstrating expertise.
9. Leadership Opportunities:
Volunteering for leadership roles is encouraged to enhance skills and visibility.
10. Soft Skills Development:
Cultivating essential soft skills, such as communication and teamwork, is emphasized at I Business Institute, especially crucial in marketing jobs.
11. Feedback and Reflection:
Regularly seeking feedback and reflecting on performance are integral parts of the learning process. This process of feedback and performance is followed at I Business Institute.
12. Global Perspective:
Courses designed to provide a global perspective are taught at I Business Institute. They broaden students’ knowledge base and ensure global relevance.
13. Diversify Your Experience:
Exposure to various areas of business broadens the knowledge. Students are groomed to take on diverse projects or roles within organizations at I Business Institute, enhancing versatility and leadership potential.
14. Set Career Goals:
Establishing clear short-term and long-term career goals is a key aspect to do well in a career. Creating a roadmap guides professional development efforts and enhancing careers.
15. Balance Work and Life:
Prioritizing well-being and maintaining a healthy work-life balance is advised at I Business Institute for overall positive performance and job satisfaction.
In conclusion, the proactive approach of consistently upgrading skills, expanding networks, and embracing change positions students at I Business Institute as valuable assets in the industry. Staying relevant is an ongoing process that demands dedication and continuous effort.
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