Before you read the comic, here are some things you should know. This comic is about advertising. So, to make sense of what follows, please understand the following terms:
Advertising agency: Company that makes ads – TV, print, radio, digital, outdoor, etc. Like Ogilvy, Lowe, JWT, Mudra, etc.
Account planner: Is the strategy guy in the agency, which is who well be describing today
Account manager / client servicing: Is the guy who does the execution work or interfaces with the client on a daily basis. In many agencies, account planning and account management is done by the same person, but in many agencies, the roles are bifurcated.
Creative department: Creative here is not an adjective. The department in an agency which actually MAKES the ads (shooting the video, writing scripts, using Photoshop, writing the exact words etc) is called the Creative department.
Now, read on!
