Mr. Pinckney talked about Amway, which, after entering India in 1995, is being seen as an expanding and established player in the direct selling paradigm. He picked some entrepreneurial lessons from the company which is now one of the world leaders in the direct selling industry. He also mentioned the various roles and opportunities that the independent business owners (IBOs) now possess. The fast growth potential, global nature and less risk of the model and the industry were also highlighted.
Companies entering the Direct Selling network, for example, Hindustan Lever Ltd, were also noted as the indicators of increasing impact of direct distribution. Loyal customers and business owners, combined with the advantages of a ‘push’ model interested the audience and provided them with a new perspective into successful network building.