Borris Schueler of Hoffman Group visits IIFT Kolkata

Mr Schueler emphasized that business is first about people & relationships and then products. He also drew a contrast between the German and Indian way of doing business and outlined the two core values that Germans upheld a reliability and efficiency. Answering a query on the threat from China, Mr. Schueler pointed out that Germany is known for its ingenuity and it is this skill that helps in differentiating them from the rest of the pack. He also said that Hoffman being a zero-debt company was well placed to tackle the liquidity crisis engulfing the world in these times. On a different note, he stressed on the fact that it was absolutely necessary for future managers to give family a high priority and delegate work accordingly so as to maintain a healthy work-life balance.