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Amrita School of business – An Education for Life

ASB Faculty
The ASB faculty comprising nineteen full-time faculty members and twenty-seven visiting faculty bring with them world class credentials. The full-time faculty members have degrees from Berkeley, Cornell, University of Texas-Austin, Kellogg, IITs, IIMs, IRMA, JNU and other top schools. These impeccable credentials are supplemented by their work experience a faculty have worked in organizations such as BHEL, ICICI, Philips, Ponds, Price Waterhouse, SAIL, Assam Oil, UNDP, and WWF. ASB visiting faculty also possess top corporate and academic credentials and international exposure. For example, Prof Jay Mishra who teaches Entrepreneurship and Marketing Implementation in the fourth semester has an MBA from Harvard and has taught at Stanford. Prof. Antti-Juhani Wihuri who teaches Teams, Coaching and Leadership is one of the top organizational development consultants in Finland. Other faculty in the 2007-08 academic year included the Executive Director and Head HR -UBS, Founder Director aRural Track , the CEO, Telematics- Ashok Leyland and a VP from Thomas Cook.
aThe faculty at Amrita School of Business has the best of backgrounds from the best of international universities. But, in my view, what distinguishes them is the refreshing enthusiasm they bring to education as a process of sharing, as a means of gaining while gladly giving. They are, indeed, true students of teaching! Their commitment to value based management will give the students of ASB a sensitive perspective on success. When the ASB alumni lead businesses of the future they will acknowledge that ASB provided them the essential balance between success and satisfaction.a Mr P Krishnaier, Senior Vice-President, Sundaram Finance Ltd.
Learning at ASB
The curriculum of the MBA programme has several unique features. ASB is one of the few b-schools with core courses in Environmental Management and in Managerial Values and Business Ethics. Another distinctive core course is aSelf Awareness and Personal Growtha which runs through all four semesters. The b-school offers an impressive array of elective courses to its 2nd year students, in 2007-08, students had a choice of fifty-one electives (twenty-seven full semester courses and 24 half-semester courses). These electives are offered in all the five areas of specialization, namely, Finance, Human Resource Management, Marketing, Operations and Systems. The core courses include nineteen full-semester and six half-semester courses. Many of the electives offered reflect the concern of the school with values and ethics and also equip students to deal with the globalized business world. These electives include Management Beyond Profit, Microfinance, Management of Self for Success and Happiness and courses in Business Across Cultures, International Finance and International Human Resource Management. An eight-week summer internship is a compulsory part of the curriculum. The quality of the curriculum and its delivery is ensured by student feedback, faculty and expert inputs and constant upgradation to meet the needs of todayas marketplace.
An important part of student learning is contributed by industry interface through workshops and colloquia a both regular features at ASB. Students have had the opportunity to interact with distinguished luminaries belonging to the corporate, government and NGO world a including Dr. Kasturirangan, former Chairman ISRO, Ms. Hema Hattangady, CEO Conzerv, India, Mr. Arun Kumar, CEO, Strides Arcolab, Ms. Hema Ravichander, Ex-VP and Group Head, HR Infosys, Dr. Jairam, MD, ELGI, Mr. Krishan Dhawan, MD Oracle India, Mr. Siva Kumar, CEO, ITC Agribusiness, and Dr. Yoshiro Ito, ED, Morgan Stanley, Japan among others.
ASB has exceptional infrastructure. ASB students have a dedicated business library with an extensive collection of books (over 12,000) and journals. Databases such as EBSCO, Capitaline, IBID, are easily accessible to all students. While each student has his or her laptop, ASB also has two IT hubs with high speed internet facilities. Vidya: the Amrita E-learning Digital Library is a rich resource with over 1.5 Terabytes of learning material in the Business/Management studies section. The campus has many facilities for physical fitness including yoga and sports. The Olympic size swimming pool is source of pride for all Amrita residents; students also have access to tennis courts, an indoor gym, and an outdoor track.
aBesides world class faculty, Amrita Business School has almost everything that can make it a great B-school. It has one of the best infrastructure for a B-school in India that I have seenaa Premchand Palety in the Wall Street Mint (Aug24, 200.
The student body is nationally representative and around forty percent of the students come from outside the four southern states. ASB students elect a student council each year. This council organizes events and helps to run the different student forums in systems, marketing, finance, HR and operations. Student committees play an active role in admissions and placements. ASB has achieved 100% placement the last many years. Student organize both intracollege competitions each year and an intercollegiate national B-fest aPragatia each year. ASB students have participated and won several prizes in B-school competitions across India.
ASB is characterized by a feature very rare in B-schools a faculty-student mentoring. Since most faculty live on campus, students have easy access to faculty if they need any help. ASB must be one of the rare schools where students have the opportunity to go hiking with their own Dean who leads walks in the Annamalai hills.
International Collaborations
ASB has been on the forefront of international collaborations to keep up with the rapidly globalizing world. Some of these initiatives include:
a SUNY-Buffalo: ASB & SUNY-Buffalo have tied up for a new post-graduate program – an MBA with an IT-Services sectoral focus at our Bangalore Campus. The teaching is being jointly shared by SUNY faculty and faculty from ASB.
a EURECA: Recently Amrita Vishwa Vidyapeetham has been identified as one of the seven Indian universities to be a part of an EU funded program EURECA. This program allows mobility of faculty, post-docs, Ph.D. students, Masteras students, and undergraduate students between Asia and partner universities in Europe. ASB students and faculty will be availing this opportunity from Spring 2009.
a SAP University Alliance Program: ASB is the university alliance partner of SAP – the global major in the ERP domain. Students at ASB get the opportunity of ahands-ona experience on the latest (ECC 6.0) version of SAP.

Admissions
ASB is now admitting its 14th batch of MBA students (2008-2010). The admissions process is rigorous and is based on the CAT/ MAT , personal interview, oral presentations, a written skills test and work experience with interviews held at eight locations across India a Delhi, Mumbai, Kolkata, Hyderabad, Chennai, Cochin, Bangalore and Coimbatore.
Candidates who are short-listed based on their CAT/MAT scores will be called for a personal interview at the various selection centers specified in the application form. Interviews are likely to be held in the third week of March and results would be posted on the website soon afterwards.
The number of seats available for the fully residential 2-year MBA Program starting on June 2009 is as follows:
Coimbatore MBA, Flagship Campus CAT 120 seats
Bangalore MBA, IT Services Focus CAT 60 seats
Amritapuri MBA, Social Enterprise Focus CAT/ MAT 60 seats
Kochi MBA, Health Sector Focus CAT/ MAT 60 seats

For more information on ASB and admissions, please log on our website: http://www.amrita.edu/asb/home.html

aTeaching is leaving a vestige of one self in the development of another. And teachers at ASB have invested in students like us. We the students promise you to live up to your expectations and become value creating banks where you have deposited your most precious treasures. Thank you all for the splendid art of teaching that you have mastered and (which) has awakened the natural curiosity of young minds.a P Shijith Kumar TCS (Class of 2007) emailing on Teachers Day (Sep 200

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