MICAT (Mudra Institute of Communications Admission Test) is a national level entrance exam conducted twice a year by MICA, Ahmedabad for admission to its flagship PGDM-C programme. It is a computer-based test and is conducted in over 48 cities across India. MICA is a top-rated institute that offers an AICTE approved the course which is equivalent to an MBA with specializations in marketing research, digital communication management, brand management, media management, and advertising management. AICTE is acronym for All India Council for Technical Education and have approved MICA since 1995. Along with the AICTE this exam is also approved by the Association of Indian University (AIU). MICA was established in 1991, located in the outskirts of the western Indian City of Ahmedabad and is a higher education institution for strategic marketing and communication skills in India. It offers numerous post-graduate certificate programs in the area of tactical communication and marketing either as entirely inhabited programmes or as online programmes.

The MICAT phase 2 exam was conducted successfully on January 27, 2024. Since 2020, the institute has reduced the exam duration, and it now lasts for 2 hours and 15 minutes. Alongside the release of the entrance test results, the authority also reveals the names of candidates shortlisted for the PI/GE round. Shortlisting for the PI/GE round is based on the scores of either MICAT I or II, whichever is better among the two scores.

MICA admission test is conducted for the admission to Post Graduate Diploma in Management (PGDM-C). It is performed twice in over 48 cities across the country for the selection of PGDM-C batch. Generally, the MICA admission test is a computer-based test and is conducted twice for admission to the batch in the resulting year. The entrance exam for the batch commencing in June/July, the part one which is MICAT 1 is held in December, and part 2 which is MICAT II is held in January 2024.

It is necessary that the candidates have the valid scores of at least one of three eligibility exams CAT 2023, XAT 2024 and GMAT (2023 onwards). Candidate can apply for both the parts of MICAT exam or only one, but if the candidate chooses to apply for both the parts, then the best score out of two will be considered for the final submission. The final selection of the candidates will be decided after the group discussion and Personal Interview. The group exercise and the personal interview are generally conducted at Delhi, Kolkata, Ahmedabad, Bengaluru & Mumbai.

In order to proceed to the GE & PI Rounds, candidates must successfully pass the Psychometric test, which evaluates their behavioral and psychological traits prior to undertaking the aptitude test in the MICAT exam. Utilizing the MICAT Psychometric Test, the institute assesses whether candidates are well-suited for the program or not. Questions in the Psychometric Test section may present two or more options, such as true or false, with each candidate’s responses aiding in the analysis of their suitability to pursue the PGDM course at MICA.

Following this assessment, consideration is given to your XAT/CAT/GMAT Scores and MICAT scores, culminating in the calculation of a scaled score. If deemed eligible, candidates will receive an invitation for the GE & PI Round. Admission to MICAT 2024 will be contingent upon XAT/CAT/GMAT Scores, MICAT Scores, and performance in the GE & PI Round.

Given that there are only 180 seats available for allocation through the counseling process, candidates must remain attentive once the merit list is issued by MICA. The selection process encompasses two methods:

1. 10% of the seats are filled through “spot allotment.”
2. A step-by-step procedure for seat allotment is followed through central counseling.

MICAT 2024 Exam Date

Mudra Institute of Communications, Ahmedabad, conducted the MICAT 2 exam on January 27. Candidates can now access and download their MICAT II scorecards. The admit cards for this exam were available for download starting January 24, 2024. All candidates who completed their MICAT 2 registration by January 17, 2024, were provided with their hall tickets online. The official MICAT exam dates can be found on the mica.ac.in website. Additionally, the schedule is provided below for reference. For further details on MICAT exam dates for 2023-24, including registration deadlines, admit card release dates, result announcements, and more, continue reading

MICA Ahmedabad has already announced all the MICAT 2024 crucial dates. Candidates should keep the track the important dates to know the upcoming events of the MICA admission test. It is advised the candidate should keep checking the official website because MICA reserves the right to change, withdraw or introduce MICAT, Group discussion, and Personal interview centres or any event dates. The admission committee of MICA can decide to conduct re-examination on the same day or otherwise in case of any unforeseen circumstances that may occur during MICAT examination. The decision will be final and binding on the candidates.

Only the candidates who have cleared the MICAT I and MICAT II examination will go for the group exercise and personal interview round. Candidate should note the following important dates for MICAT 2024 examination: –

MICAT 2024 Eligibility Criteria

Candidates would need to meet specific parameters to appear for the exam. Therefore, it is essential for the candidates to check the eligibility criteria before they apply for the entrance examination. The admission committee of MICA may cancel the candidate’s admission at the later stage if they find out the candidate doesn’t meet the specified eligibility criteria. Therefore, it must be carefully noted that the candidate should meet the eligibility criteria.

The critical points of the eligibility criteria are: –

1. Candidates should have a valid score in one of the qualifying examinations namely CAT 2023, XAT 2024 or GMAT (2023 onwards).
2. Earlier the MICA decided that candidates with below 90 percentiles in CAT exams are not eligible for MICA admission but later they changed and there is no specific cut off for CAT exam, but the candidate should have cleared it.
3. CAT is considered as the eligibility criteria because it is a government mandate that the student should appear for the registered exams like CAT, GMAT, SNAP, etc.
4. However, candidates stand a chance to get the spot offer if the candidate is among the top 10 percent of the candidates based on their performance in CAT/XAT/GMAT out of all the candidates who appear in MICAT.
5. Candidate must have completed the bachelor’s degree from a recognized university or by the association of Indian Universities.
6. Candidate should have completed a minimum of 15 years of education 10+2+3 format.
7. Candidates appearing in the final semester of graduation can also apply for the MICA admission process. But they will have to submit the certificate later during the admission process.
8. Foreign Nationals and NRI category candidates are eligible only if they have valid scores in GMAT/CAT/XAT along with a valid foreign passport.
9. General candidates should have obtained an aggregate of 50% in bachelor’s degree, and reserved candidates must achieve 45% in bachelor’s degree.
10. There is no age bar for candidates appearing in the online entrance examination.
11. Apart from the educational qualifications, candidates who demonstrate the aptitude for expressing, assessing, and conceiving ideas that make people go-getters and achieve the business results will have more chances of getting shortlisted.
12. MICA doesn’t have any reservation policy, so for the admission in MICA, the candidate should clear the MICA admission selection process.
13. The validity of MICAT entrance exam is for the current year only. Therefore, if the candidate is unable to take the admission in the current year, then the candidate should give the entrance exam again.

MICAT 2024 Registration

There are two parts for the MICAT exam part 1 and Part 2, and it has already released the application form for MICAT 2024. The application form for part 1 started in September 11, 2023, and the last date for the application submission was 20th November 2023. The MICAT- 1 will conduct on 2nd December 2023. The registration process for MICAT II will begin from 26th November 2023, and the last date for filling the application form is 16th January 2024. It is highly advisable to the candidates that they should check the eligibility criteria before filling the application form. They should be ready with the requisite details and documents. MICAT commands 50% weight to candidates shortlisting in MICA, and 50% goes to CAT/XAT/GMAT.

The candidate should follow the below steps to fill the application form for MICAT 2024: –

1. Candidate should click here to fill the application form of MICAT 2024 MICAT Link as the application is loaded only through the online mode.
2. If the candidate is already registered then the candidate can log in with the user ID and password provided in the registered email ID. And for others, they should click on the new registration with necessary details and get the user id and password in the registered email ID.
3. Once candidate have a login with the registered user ID and password fill the application form with personal details like name, address, birth details and others and select the MICAT exam centre in the various cities available.
4. Candidate needs to fill the qualification details like percentage of marks, the name of the college, board or the affiliated university, address of university for Class X, Class XII and graduation or post-graduation. The candidate would also need to mention all the work experience which includes the name of the organization, designation, nature of work, duration of action with the company, and Industrial sector.
5. The next step is to fill the CAT/XAT/GMAT Details and then upload the required documents along with the photograph and signature of the candidate.
6. The candidate should pay the fees for MICAT exam through Debit Card, Credit Card and Net Banking. If the candidate chooses to pay through the Demand Draft, then it should be drawn in favour of MICA payable at Ahmedabad through BLUE DART courier.
7. Once the application fee is submitted, then the candidates should final submit the application form and click the submit button. The application fee for all categories is INR 1985. It is recommended that candidate should preview the application form before the final submission.

The documents should be uploaded along with the application form and in the following format:

MICAT 2024 Exam Pattern

The time management is the biggest challenge in MICAT entrance examination. It is mandatory to answer all the questions given in the exam paper as the test authorities may not evaluate the paper if the candidate has left even one question. It should be noted that the paper divided into six sections and it’s essential for a candidate to observe them: –

MICAT Exam Pattern 2024: Sectional Overview

The MICAT exam has three parts, and each part has its own rules for marking. There’s no penalty for wrong answers in the first two sections. But in the third section, if you get an answer wrong, you lose a quarter of a mark. So, it’s best to only answer questions in the third part if you’re sure of the answer. Guessing might lower your overall score.

MICAT 2024 Syllabus

If the candidate has appeared for the CAT exam before applying for the MICAT exam, then it is easy for a candidate to prepare for the MICAT.

Candidate is highly advised to prepare for the descriptive test as it is the only section that requires the utmost preparation. This section is based on essay writing, story writing, and psychometric analysis. If a candidate doesn’t want to struggle in the exam for the book, then the candidate should practice the writing daily. The earlier the planning and the preparation start the better is the result.

It would be extremely wise to go through the detailed syllabus of MICAT as it would correctly advise the candidate to prepare better for the exam. MICAT conducts the review twice a year, so candidate appear either in one part or both the parts.

To know the level of understanding, the candidate may take the quick test to analyse their aptitude level and writing skills through online or may ask for help from someone professional for this test. A candidate may see few below tips for the better preparation: –

• The part of the exam includes creative writing which is to test the candidate’s creative side and imagination. For this part, the candidate should start writing daily to improve candidate writing and read lots of Newspaper, Magazines, novels, and blogs.
• It is highly recommendable to practice writing the essay on any topic of candidate choice of about 250 words, and issues can vary from social matters to current affairs. A candidate may choose the topics like Environment is more important than development, Public opinion is vital for policy making, Hard work or smart work, capital punishments for criminals and more like this.
• Questions in the psychometric test are based on life goals, career goals, situational judgments and more like this to assess candidate strengths & weakness, personality, and moral values. Candidate should be honest and open mind while answering the questions for this. This part is all about candidate’s personality, so there are no wrong answers.

MICAT 2024 Admit Card

The Mudra Institute of Communications, Ahmedabad, issued the admit cards for MICAT 2, which took place on January 27, 2024. Candidates could download their MICAT exam admit cards by logging into their applicant accounts on the official website, mica.ac.in. MICA, Ahmedabad conducts MICAT in two phases, and the admit cards for both phases are released separately. Earlier, the first phase of the MICAT exam was held on December 2, and the admit cards for MICAT 1 were made available on November 28.

Candidates are required to bring a printed copy of their MICAT hall ticket to the exam venue. Failure to present the MICAT II admit card will result in denial of entry to the examination hall. For more details on how to download the MICAT 2 admit card for 2024 and the information it contains, please refer to this article.

Candidates should follow the below steps to download the admit card: –

1. Go to MICA’s official website and click on the floating link that says “Download MICAT Admit Card.”
2. The login is necessary to download the admit card with the registered ID and password.
3. The next step is to click on the hall ticket of MICAT hall ticket tab 2024.
4. Candidates can download the admit card 2024.
5. Candidates should check all the information on the admit card of MICAT 2024.
6. Candidates should take the print out of the admit card and keep it in the safe place for the future reference.

Information on MICAT 2 Admit Card 2024: The MICAT admit card for 2024 includes the following details:

Candidate’s name Roll number Photograph Signature Date of the exam Time of the exam Exam venue Candidates should carefully review the details printed on the MICAT admit card. If there are any discrepancies, they should promptly contact the MICA admission office to have them corrected and obtain a duplicate copy before the exam date.

• Arrive at the MICAT exam center at least one hour before the reporting time.
• Bring two copies of your MICAT admit card and a valid photo ID.
• Avoid bringing any electronic devices to the MICAT exam center.
• Remember to bring personal protective items such as masks, gloves, hand sanitizers (50 ml), and a transparent water bottle.
• Remain at your computer station throughout the duration of the examination.
• Do not leave the examination hall unless instructed to do so.

MICAT 2024 Result

How to Access MICAT 2 Results 2024: To view the MICAT results for both phases, candidates should follow these steps:

1. Visit the official MICA website: mica.ac.in
2. Click on the floating link “MICAT scorecard for second phase”
3. Enter your user ID
4. Provide your password
5. Click the ‘submit’ button
6. The MICAT II scorecard will be displayed on the screen
7. Click ‘download’ to save a copy to your desktop

Please note that the scorecards are available for download only for a limited period, so it’s essential for test-takers to ensure they download their scorecards before the deadline. Candidates must have a copy of their scorecards for presentation during the GE/PI round.

How to Verify MICA GE-PI Shortlist Status: To check whether you’ve been shortlisted for the GE-PI rounds, follow these steps:

1. Go to the official MICA website.
2. Click on the link labeled “GE & PI Shortlist.”
3. Enter your MICA Application Number.
4. Click “Get Result” to view your status.

MICAT 2024: How the GE-PI Shortlist is Compiled: Outlined below is the process for shortlisting candidates for MICAT 2024:

• The MICAT Psychometric Test is mandatory for all candidates, serving as a qualifying round for entry into the GE/PI selection process.
• Following the Psychometric Test, candidates are evaluated on Verbal Ability (VA), Quantitative Ability (QA), General Awareness (GA), and Divergent-Convergent Reasoning (DCR).
• Those meeting the relative performance criteria, with a minimum cutoff in Section B, proceed to the assessment in Section C or the Descriptive Test.
• Candidates qualifying in Section C are considered for the GE and PI rounds.
• The shortlist is compiled based on the MICAT I (held in December 2023) and/or MICAT II (held in January 2024), selecting the better of the two scores if a candidate has taken both exams for the 2024-26 admission batch.
• Approximately one-tenth of the total number of candidates who appeared in both exams are shortlisted for GE/PI based on the Total MICAT 2024 scaled score.

MICAT Cutoff

The cut off the entrance examination is the minimum marks which the candidate must score to be eligible to participate in the next round. There are certain parameters which are generally taken into the account while determining the final cut off and they are the total number of candidates who appeared for MICAT, difficulty level of the exam; past year cut off trends and other vital things. In the previous season, many test-takers scoring between 58-66/105 failed for the second round as they had not cleared the Psychometric test, while someone clearing the Psychometric Test and scoring as low as 49/105 received a call for the Personal Interview: –

MICAT 2024 Cut off

The MICAT 2024 Cut Off represents the minimum qualifying marks required by candidates in each section to proceed to the next round of selection. Although the official MICAT cutoff is not disclosed by the authorities, any updates will be provided here. In 2018, out of a total of 4,453 candidates, 3,908 appeared for the MICAT.

MICA does not publish an official cutoff list for admission to PGDM-C. Candidates who do not meet the minimum cutoff criteria are not selected for further stages of the MICAT Selection Process.

Though the MICA has not released the cut-off for MICAT 2024 yet, the sectional cut-off for MICAT past year is mentioned in the below table: –