PaGaLGuY is a Case-study at IIM Bangalore !
Jubilation jubilation… we are on way to becoming a Case Study which will be taught as part of the Entrepreneurship, Strategy and New Product Development course at the Indian Institute of Management (IIM), Bangalore – one of India’s top business schools!!
Prof Ganesh Prabhu, Professor of Corporate Strategy & Policy at IIM Bangalore along with Parul Bajaj are finalizing the case study that examines the growth, marketing and product development strategies of Pagalguy for teaching at IIM Bangalore in the future.
It is an honor to be considered case study material and a big thank you to Prof Prabhu and Parul! And this could not have been complete without the enthusiasm of our moderators from Bangalore Prem Kumar and Rajat Saxena, who went out of their way in person to meticulously explain the PaGaLGuY community functioning to the case authors.
Copyright matters permitting, we maybe able to share the case study here in public domain soon!
Great news !!! way to go …. PaGaLs….
Definitely a great achievement for PG, but i won’t say its NEWS to me. I knew it the day it was discussed with Prof Prabhu.