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    B-schools should pool resources together to conduct placements collectively: IIM-A director Barua
    by Lajwanti D'Souza in Interview, IIM Ahmedabad, Dr Samir Barua, CAT on 12 September '12


    Dr Samir Barua, director, IIM Ahmedabad

    As he prepares to end his stint as director of the Indian Institute of Management (IIM), Ahmedabad, Dr Samir Barua speaks to PaGaLGuY on his achievements in the last five years, placement reporting standards and the school's selection criteria. Dr Barua also discusses the Common Admission Test (CAT) going online, a major step in standardising of testing in India and bringing it in line with global standards.

    As you prepare to end your stint as director, what would you list as your top achievements?

    Let me mention a few of the achievements that have ramification beyond IIM Ahmedabad,

    1. Putting an Indian management school on global map: EQUIS accreditation – the first institute in India; Top 100 ranking by Economist; All the three post-graduate programmes of the IIM-A are ranked at the top globally PGP (7) and PGPX (11) by Financial Times; PGP-ABM (1) by Eduniversal. This has set benchmarks for other schools to follow.

    2. Prime mover in computerisation of CAT: this has benefited the candidates as well as the schools that use CAT for admission.

    3. Initiated Placement Reporting Standards in India: so as to rid the information on placements of noise – would be immensely beneficial for the candidates and prevent them from being misled.

    4. Initiated meaningful dialogue with the government for greater autonomy for all IIMs; the MoA and the Rules governing IIM-A have been modified accordingly.

    5. Publishing (through collaboration with Randomhouse) easy to read and useful books on various topics in management; these books have become bestsellers.

    6. Anchoring five conference in management education across India on issues that need to be addressed going forward to make management education more relevant for the emerging needs of India and the larger global society.

    If you had to single out one contribution that IIM-A has made to higher education in India what would it be?

    IIM-A’s contribution has been to set standards in management and governance of academic processes that other institutes can aspire to emulate. One of the significant contributions of IIM-A has been to the pedagogy in management education. Over the years, it has trained over 650 faculty members from business schools in the country.

    By way of pedagogy, how has IIM-A led the way for other IIMs to follow?

    The case method was adopted and adapted by IIM-A. This pedagogy has spread to almost all business schools in the country. It is also the dominant pedagogy used in training and education programmes in management in organisations.

    An objective view of how the IIMs are perceived globally?

    IIM-A is perceived as an excellent management school with a difference. Its location in an emerging economy is increasingly being recognised as a major strength. The world has realised that society will have to be far more inclusive going forward. Therefore, it is expected that institutions such as IIM-A would lead the challenge to management thinking that has been dominated thus far by Western experiences.

    Do the newer IIMs dilute the brand of the older ones, especially in light of the recent uproar by the new IIMs that they are being sidelined?

    I think any new institution should attempt to establish itself through its achievements over time than through similarity in name with established institutions with proven credentials.

    Although the CAT went computer-based in line with global practices for tests, not everyone in India seems convinced of the psychometric model it uses. Any solutions?

    Those who would like to debate the issue of relevance of CAT or similar examinations must provide an alternate process for shortlisting candidates (out of hundreds of thousands) for final selection for admission. They ought to keep in mind that CAT is only a filter to identify a smaller set for further scrutiny for admission to the academic programmes.

    What is the philosophy that is borne in mind when the IIMs select their students? These days CAT scores are being given lesser priority over 'non-academic' achievements.

    The criterion for selection of a candidate for admission to the PGP at IIM-A has always been multi-dimensional. It has never been based entirely on CAT score.

    Suddenly diversity is the buzzword during admissions to the IIMs and other b-schools? Given the applicant pool that applies to the IIMs, is it really possible to have more non-engineers in a batch?

    I think admission should be on the basis of well-defined measurable set of dimensions. Additional marks to any group identified on the basis of gender or academic background is indefensible not only legally but even ethically. Given the premium attached to getting admitted to IIM-A, any such tinkering with the process would be discriminatory.

    What is your opinion of the low uptake of the IIM-A driven placement reporting standards by other b-schools?

    We are hoping that pressure would be put by candidates and by the likes of your organisation (which claim that they work for the benefit of students) so that more schools fall in line and adopt the standards.

    Would you agree that b-schools today are being judged (by applicants) solely by their 'placements'? Is there a way to change this thinking, or do you think the wrong kind of applicants are applying?

    Shall we collectively (all business schools) decide not to offer placement services individually and instead pool our resources together to create an agency that undertakes the activity as a service to all business schools? The outcome of such a process would truly measure over a period of time the employability of students passing out from different business schools.

    How do you envision the role of alumni at IIM-A?

    Alumni are the only stakeholder that has an abiding interest their alma mater. Since they cannot stop being alumni of their institution, they would always like to ensure that their alma mater continues to command respect as an academic institution. They should therefore play a much greater role in functioning of their alma mater. In addition to monetary contributions, other important contributions from alumni to their alma mater are in terms of their time (for institute work) and access of the institute to the organizations they work for. Alumni in India are waking up to the need to make such contributions to enhance the glory of their alma mater.

    Follow IIM Ahmedabad on PaGaLGuY on their official account: @IIM.Ahmedabad

    • Reply
    • Like 44
    • Share 2
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    parasdutta12, yash91292 & 42 others like this
    Apurv & ank_mission_IIM shared this
    • Page 1 of 2  
    • arpan.m Super like sir!!!
      #1 • 12 Sep '12 Like 1
    • billuisback And still you guys have crazy criteria like ARP rating!! Double standards at its best!
      #2 • 12 Sep '12 Like 18
    • sushant1002001 Diversity should be there...........Better remove reservation.......
      #3 • 12 Sep '12 Like 12
    • IIM.Ahmedabad :)
      #4 • 12 Sep '12 Like 4
    • nitinj11 ""Additional marks to any group identified on the basis of gender or academic background is indefensible not only legally but even ethically""......... for the first time someone belonging to the prestigious institute has put forward his opinion regarding the distribution of unethical marks on the basis of gender and diversity......
      #5 • 12 Sep '12 Like 10
    • rishi1415 The suggestion about a nodal placement agency is really good.
      #6 • 12 Sep '12 Like 2
    • pratham54 Every one reading this post because this is interviewed on "DIRECTOR of iim-a" or interviewed on "director of IIM-A" ??
      #7 • 12 Sep '12 Like 6
    • GibsonLesPaul Everything ok. But still they have this AR stuff that bogs down every aspirant. If they want to filter candidates using CAT exam, why don't ppl with AR rating below 18 are not given a call?
      #8 • 12 Sep '12 Like 1
    • sivaniim They do give 70% weightage to CAT, Score well in CAT, even with an AR of 18 you will definitely get a call.
      #9 • 12 Sep '12 Like 2
    • sanchitconfused good questions asked
      #10 • 12 Sep '12 Like
    • cricaddict One of the best statements - "Additional marks to any group identified on the basis of gender or academic background is indefensible not only legally but even ethically"

      New IIM's went for this criteria of giving extra points to gals and non-engg. So did IIM L.. And this year even Joka has gone for it.

      Its really great that IIMA still has not gone that way.....
      And its really satisfying to know that GEM's are respected by Director of Best B School in the country... There is hope!

      But a logical but impractical solution would be - No Reservation but more Diversity points..
      #11 • 12 Sep '12 Like 2
    • Jeekay Good one...better insights by this interview
      #12 • 12 Sep '12 Like
    • shrinivassg @Apurv
      The article seems to have significantly changed from its earlier version! Super!
      Less 'sensationalist" and more informative now! :)
      #13 • 12 Sep '12 Like
    • shrinivassg Okay, found the author @laj to tag! Nice interview. Good line of questioning, in my opinion. :)
      #14 • 12 Sep '12 Like
    • nayas I very much doubt about pooling of resources for placements. To be frank Placements is the most important source of competitive advantage for an institute. Infrastructure, faculty, quality of students, etc come much later.Tomorrow if the new IIM's have better placements than ABC, there will be very little that will truly motivate people to go to ABC.
      #15 • 12 Sep '12 Like
    • rishi1415 @nayas I think the pooling should be done league wise....ABC can be clubbed together and similarly XL/FMS/L ...MDI/NITIE/SPJIMR/New IIMs/SJSOM/IIFT and the likes can be pooled...But i think it's difficult to execute it as a lot of colleges will go to the dogs.
      #16 • 12 Sep '12 Like
    • nayas @rishi1415 Although it sounds good it can never be done. A/C compete a lot on placements so does other peer colleges. Everyone wants to go a notch above especially if you are on the same level. IMO Pooling for placements seems good only for the new IIM's and is very difficult to implement for older colleges.
      #17 • 12 Sep '12 Like 1
    • ashburn @nayas It will give newer institutes a level playing ground to compete based on the education they impart.
      #18 • 12 Sep '12 Like
    • DEVILISHANGEL "Shall we collectively (all business schools) decide not to offer placement services individually and instead pool our resources together to create an agency that undertakes the activity as a service to all business schools? The outcome of such a process would truly measure over a period of time the employability of students passing out from different business schools." - brilliant :)
      #19 • 13 Sep '12 Like 1
    • catatac Debate on prometrics ... Good one. Selection process s multidimensional. :)
      #20 • 13 Sep '12 Like
    • Page 2 of 2  
    • GIXX3R If implemented it will be bad for top 5 college
      #21 • 13 Sep '12 Like
    • Big.ban.theory Creating a common pool to create an agency that undertakes the activity as a service to all business schools does seem as a great idea in the changing times of need! The merry concept of bagging a 7 figure salary; just because you carry a top 10 B school tag in your CV, isn't a right identification of talent. Companies need to change their mindset about caliber and capability of a candidate, on basis of his/her management school signature. Being mindful enough that the only way to crack a seat in a 'good' b school, is the cat examination, which tests nothing more then your aptitude! But doing a good job has very little to do with your aptitude, and more of your attitude, and unfortunately the most advanced b-school's in 'our'country which claim to give excellent management education with a difference and quote to be ranked globally did not think its important to have a test judging the competencies of attitude rather then aptitude. But if we create a common pool of placements, and if the companies come up with tools to check list various competencies of a candidate, (ignoring the b-school to an extent) this could serve as a much needed opportunity for those deserving candidates who can make a difference if given a chance, considering the huge global economic slow down its important for the best candidates to be hired, not the best b-school's to be hired. Some institutes have realized the need of the hour, by giving high weightage to personality trait tests like caliper for their admission intake, School Of Inspired Leadership- Gurgaon, being one.

      Alok Kulhar
      SOIL, Human Resource Leadership Program 2012-13.
      #22 • 14 Sep '12 Like 1
    • vipulchaturvedi Nice nice!! every1 is equal!!
      #23 • 14 Sep '12 Like
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